ASOS logo

ألوان علامة ASOS التجارية

ASOS is a British online fashion retailer offering thousands of clothing, accessories, and beauty products targeting style-conscious young adults globally. With its own private labels and hundreds of third-party brands, it is one of the largest fashion e-commerce destinations in the world. ASOS's bold black brand reflects its youthful, trend-forward fashion identity.

https://asos.com

ASOS's brand guidelines fix Jet (#2D2D2D) and Whisper (#EEEEEE). Against white only Jet meets WCAG AA's 4.5:1 floor for body text, at 13.77:1, leaving the other for fills, large text, and non-text elements.

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لوحة ألوان ASOS

ASOS يستخدم 2 لونين رسميين في هويته التجارية.

Jet

#2D2D2D
HEX #2D2D2D
RGB 45, 45, 45
HSL 0,0°, 0,0%, 17,6%
On white 13,77:1
On black 1,52:1
As text on white AAA

Whisper

#EEEEEE
HEX #EEEEEE
RGB 238, 238, 238
HSL 0,0°, 0,0%, 93,3%
On white 1,16:1
On black 18,1:1
As text on white Fail

الأسئلة المتكررة

What are the official ASOS brand colors?
ASOS يستخدم 2 لونين رسميين للعلامة التجارية في هويته البصرية. يتضمن كل لون في هذه الصفحة قيم HEX وRGB وHSL الدقيقة حتى تتمكنوا من إعادة إنتاجها بدقة في أي أداة تصميم.
How do I use ASOS brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these ASOS colors official?
The color codes on this page are sourced from ASOS's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each ASOS brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use ASOS brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check ASOS's brand guidelines.
What is the primary ASOS color?
The primary ASOS brand color is Jet (#2D2D2D). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do ASOS colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two ASOS colors together.
How often are brand colors updated?
We periodically review and update brand color data. If ASOS rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any ASOS color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the ASOS palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · فاحص التباين

ASOS and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by ASOS.