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ألوان علامة Mailchimp التجارية

"Turn emails into revenue"

Mailchimp is an email marketing and automation platform helping small businesses grow through campaigns, audiences, and creative tools.

https://mailchimp.com

Mailchimp documents two official colors for its technology identity: Black (#000000) and White (#EFEDE9). Against white only Black meets the 4.5:1 threshold WCAG AA applies to normal-size body text, at 21:1, while White sits lowest at 1.17:1.

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لوحة ألوان Mailchimp

Mailchimp يستخدم 2 لونين رسميين في هويته التجارية.

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0,0°, 0,0%, 0,0%
On white 21,0:1
On black 1,0:1
As text on white AAA

White

#EFEDE9
HEX #EFEDE9
RGB 239, 237, 233
HSL 40,0°, 15,8%, 92,5%
On white 1,17:1
On black 17,96:1
As text on white Fail

الأسئلة المتكررة

What are the official Mailchimp brand colors?
Mailchimp يستخدم 2 لونين رسميين للعلامة التجارية في هويته البصرية. يتضمن كل لون في هذه الصفحة قيم HEX وRGB وHSL الدقيقة حتى تتمكنوا من إعادة إنتاجها بدقة في أي أداة تصميم.
How do I use Mailchimp brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Mailchimp colors official?
The color codes on this page are sourced from Mailchimp's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Mailchimp brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Mailchimp brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Mailchimp's brand guidelines.
What is the primary Mailchimp color?
The primary Mailchimp brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Mailchimp colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Mailchimp colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Mailchimp rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Mailchimp color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Mailchimp palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · فاحص التباين

Mailchimp and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Mailchimp.