GOAT logo

GOAT Markenfarben

GOAT is a global marketplace for authentic luxury sneakers, streetwear, and accessories, connecting buyers with verified sellers through a rigorous authentication process that ensures every item is genuine. Targeting sneakerheads and streetwear collectors, it is one of the most trusted platforms for premium footwear resale. GOAT's black brand signals premium quality and urban cultural authority.

https://goat.com

GOAT's brand guidelines fix Mine Shaft (#313131). It meets WCAG AA's 4.5:1 floor for body text, measuring 13.01:1 against white.

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GOAT Farbpalette

GOAT verwendet 1 offizielle Farbe in seiner Markenidentität.

Mine Shaft

#313131
HEX #313131
RGB 49, 49, 49
HSL 0,0°, 0,0%, 19,2%
On white 13,01:1
On black 1,61:1
As text on white AAA

Häufig gestellte Fragen

What are the official GOAT brand colors?
GOAT verwendet 1 offizielle Markenfarbe in seiner visuellen Identität. Jede Farbe auf dieser Seite enthält die genauen HEX, RGB und HSL-Werte, damit Sie sie in jedem Design-Tool präzise reproduzieren können.
How do I use GOAT brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these GOAT colors official?
The color codes on this page are sourced from GOAT's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each GOAT brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use GOAT brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check GOAT's brand guidelines.
What is the primary GOAT color?
The primary GOAT brand color is Mine Shaft (#313131). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do GOAT colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two GOAT colors together.
How often are brand colors updated?
We periodically review and update brand color data. If GOAT rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any GOAT color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the GOAT palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Kontrastprüfer

GOAT and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by GOAT.