Ladder logo

Ladder Markenfarben

Ladder is a digital life insurance company offering instant, transparent term life insurance policies underwritten in real time without medical exams for most applicants. It targets young families and adults who need straightforward, affordable coverage quickly. Ladder's clean, modern brand signals simplicity, accessibility, and the financial responsibility of protecting your family.

https://ladder.com

Cod Gray (#0E0E0E) heads the official Ladder palette, followed by Mercury (#E1E1E1) and Chartreuse Yellow (#E5FF00). Cod Gray alone reaches the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, measuring 19.3:1; the other two are limited to backgrounds, display-size type, and non-text elements.

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Ladder Farbpalette

Ladder verwendet 3 offizielle Farben in seiner Markenidentität.

Cod Gray

#0E0E0E
HEX #0E0E0E
RGB 14, 14, 14
HSL 0,0°, 0,0%, 5,5%
On white 19,3:1
On black 1,09:1
As text on white AAA

Mercury

#E1E1E1
HEX #E1E1E1
RGB 225, 225, 225
HSL 0,0°, 0,0%, 88,2%
On white 1,31:1
On black 16,06:1
As text on white Fail

Chartreuse Yellow

#E5FF00
HEX #E5FF00
RGB 229, 255, 0
HSL 66,1°, 100,0%, 50,0%
On white 1,13:1
On black 18,64:1
As text on white Fail

Häufig gestellte Fragen

What are the official Ladder brand colors?
Ladder verwendet 3 offizielle Markenfarben in seiner visuellen Identität. Jede Farbe auf dieser Seite enthält die genauen HEX, RGB und HSL-Werte, damit Sie sie in jedem Design-Tool präzise reproduzieren können.
How do I use Ladder brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Ladder colors official?
The color codes on this page are sourced from Ladder's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Ladder brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Ladder brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Ladder's brand guidelines.
What is the primary Ladder color?
The primary Ladder brand color is Cod Gray (#0E0E0E). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Ladder colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Ladder colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Ladder rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Ladder color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Ladder palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Kontrastprüfer

Ladder and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Ladder.