Turo logo

Turo Markenfarben

Turo is a peer-to-peer car sharing marketplace where private car owners can rent their vehicles to others, offering renters more unique, personal, and affordable options than traditional car rental companies. Operating in the US, Canada, and Europe, it is the leading car sharing platform. Turo's red brand reflects its bold disruption of the traditional car rental industry.

https://turo.com

Against white, the Turo palette measures 1.39:1 at its lowest and 16.3:1 at its highest: Thunder (#231F20), Goldenrod (#F9D96A), and Pirate Gold (#A37901). Only Thunder meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, leaving the other two for fills, headline-size text, and non-text roles.

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Turo Farbpalette

Turo verwendet 3 offizielle Farben in seiner Markenidentität.

Thunder

#231F20
HEX #231F20
RGB 35, 31, 32
HSL 345,0°, 6,1%, 12,9%
On white 16,3:1
On black 1,29:1
As text on white AAA

Goldenrod

#F9D96A
HEX #F9D96A
RGB 249, 217, 106
HSL 46,6°, 92,3%, 69,6%
On white 1,39:1
On black 15,16:1
As text on white Fail

Pirate Gold

#A37901
HEX #A37901
RGB 163, 121, 1
HSL 44,4°, 98,8%, 32,2%
On white 3,97:1
On black 5,29:1
As text on white AA Large

Häufig gestellte Fragen

What are the official Turo brand colors?
Turo verwendet 3 offizielle Markenfarben in seiner visuellen Identität. Jede Farbe auf dieser Seite enthält die genauen HEX, RGB und HSL-Werte, damit Sie sie in jedem Design-Tool präzise reproduzieren können.
How do I use Turo brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Turo colors official?
The color codes on this page are sourced from Turo's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Turo brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Turo brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Turo's brand guidelines.
What is the primary Turo color?
The primary Turo brand color is Thunder (#231F20). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Turo colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Turo colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Turo rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Turo color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Turo palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Kontrastprüfer

Turo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Turo.