Couleurs de marque de Shopify

Q: What are the official Shopify brand colors?

Shopify uses 3 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Shopify brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Shopify colors official?

The color codes are sourced from Shopify's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Shopify brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Shopify's brand guidelines.

Q: What is the primary Shopify color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Shopify colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"Make commerce better for everyone"

Shopify is a leading e-commerce platform powering millions of online stores for entrepreneurs and businesses of all sizes.

https://shopify.com

Against white, the Shopify palette measures 2.14:1 at its lowest and 21:1 at its highest: Green (#95BF47), Dark Green (#5E8E3E), and Black (#000000). Only Black meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white, leaving the other two for backgrounds, display-size type, and non-text elements.

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Palette de couleurs de Shopify

Shopify utilise 3 couleurs officielles dans son identité de marque.

Green

#95BF47

HEX #95BF47

RGB 149, 191, 71

HSL 81,0°, 48,4%, 51,4%

On white 2,14:1

On black 9,82:1

As text on white Fail

Dark Green

#5E8E3E

HEX #5E8E3E

RGB 94, 142, 62

HSL 96,0°, 39,2%, 40,0%

On white 3,88:1

On black 5,41:1

As text on white AA Large

Black

#000000

HEX #000000

RGB 0, 0, 0

HSL 0,0°, 0,0%, 0,0%

On white 21,0:1

On black 1,0:1

As text on white AAA

Questions fréquemment posées

What are the official Shopify brand colors?

Shopify utilise 3 couleurs officielles de marque dans son identité visuelle. Chaque couleur sur cette page comprend les valeurs exactes HEX, RGB et HSL afin que vous puissiez les reproduire avec précision dans n'importe quel outil de design.

How do I use Shopify brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Shopify colors official?

The color codes on this page are sourced from Shopify's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Shopify brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Shopify brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Shopify's brand guidelines.

What is the primary Shopify color?

The primary Shopify brand color is Green (#95BF47). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Shopify colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Shopify colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Shopify rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Shopify color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Shopify palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Vérificateur de contraste

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Shopify and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Shopify.