Thrive Market logo

Couleurs de marque de Thrive Market

Thrive Market is a US membership-based online grocery and natural products retailer offering organic and healthy food, supplements, and eco-friendly household products at wholesale prices, with a mission to make healthy living affordable. Its membership model also donates access to low-income families. Thrive Market's green brand reflects health, sustainability, and mission-driven commerce.

https://thrivemarket.com

Thrive Market documents three official colors for its retail identity: Persian Green (#02A68B), Pancho (#F1CFB6), and Amethyst (#9668C2). Against white the closest is Amethyst at 4.15:1, short of the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, which confines the palette to backgrounds, display-size type, and non-text elements.

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Palette de couleurs de Thrive Market

Thrive Market utilise 3 couleurs officielles dans son identité de marque.

Persian Green

#02A68B
HEX #02A68B
RGB 2, 166, 139
HSL 170,1°, 97,6%, 32,9%
On white 3,07:1
On black 6,83:1
As text on white AA Large

Pancho

#F1CFB6
HEX #F1CFB6
RGB 241, 207, 182
HSL 25,4°, 67,8%, 82,9%
On white 1,46:1
On black 14,34:1
As text on white Fail

Amethyst

#9668C2
HEX #9668C2
RGB 150, 104, 194
HSL 270,7°, 42,5%, 58,4%
On white 4,15:1
On black 5,06:1
As text on white AA Large

Questions fréquemment posées

What are the official Thrive Market brand colors?
Thrive Market utilise 3 couleurs officielles de marque dans son identité visuelle. Chaque couleur sur cette page comprend les valeurs exactes HEX, RGB et HSL afin que vous puissiez les reproduire avec précision dans n'importe quel outil de design.
How do I use Thrive Market brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Thrive Market colors official?
The color codes on this page are sourced from Thrive Market's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Thrive Market brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Thrive Market brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Thrive Market's brand guidelines.
What is the primary Thrive Market color?
The primary Thrive Market brand color is Persian Green (#02A68B). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Thrive Market colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Thrive Market colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Thrive Market rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Thrive Market color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Thrive Market palette

Of the 3 recorded colors, 0 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Vérificateur de contraste

Thrive Market and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Thrive Market.