Bitcoin logo

Bitcoin Brand Colors

Bitcoin is the first and largest decentralized cryptocurrency, created in 2009 by the pseudonymous Satoshi Nakamoto. Its iconic orange symbolizes a new era of peer-to-peer digital money.

https://bitcoin.org

Official Bitcoin logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

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Bitcoin Color Palette

Bitcoin uses 3 official colors in its brand identity.

Bitcoin Orange

#F7931A

HEX #F7931A
RGB 247, 147, 26
HSL 32.9°, 93.2%, 53.5%

Bitcoin White

#FFFFFF

HEX #FFFFFF
RGB 255, 255, 255
HSL 0.0°, 0.0%, 100.0%

Bitcoin Dark

#4D4D4D

HEX #4D4D4D
RGB 77, 77, 77
HSL 0.0°, 0.0%, 30.2%

Frequently Asked Questions

What are the official Bitcoin brand colors?
Bitcoin uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Bitcoin brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bitcoin colors official?
The color codes on this page are sourced from Bitcoin's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bitcoin brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bitcoin brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bitcoin's brand guidelines.
What is the primary Bitcoin color?
The primary Bitcoin brand color is Bitcoin Orange (#F7931A). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bitcoin colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bitcoin colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bitcoin rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bitcoin color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.