Boltのブランドカラー
Bolt is a one-click checkout platform that helps e-commerce merchants improve conversion rates by offering shoppers a fast, saved-payment checkout experience across participating stores. It targets retail brands looking to compete with Amazon's frictionless purchasing. Bolt's bold red brand conveys urgency, speed, and the energy of frictionless commerce.
Against white, the Bolt palette measures 1.05:1 at its lowest and 12.87:1 at its highest: Charade (#2F313F), Athens Gray (#F9FAFB), and Jungle Green (#32BB78). Only Charade meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white; the other two are limited to fills, headline-size text, and non-text roles.
Boltのカラーパレット
Boltはブランドアイデンティティに3の公式カラーを使用しています。
Charade
#2F313F
Athens Gray
#F9FAFB
Jungle Green
#32BB78
よくある質問
What are the official Bolt brand colors?
How do I use Bolt brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Bolt colors official?
What color formats are available?
Can I use Bolt brand colors in my project?
What is the primary Bolt color?
How do I ensure color accuracy across devices?
Do Bolt colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Bolt palette
Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー
Bolt and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bolt.