Bolt logo

Boltのブランドカラー

Bolt is a one-click checkout platform that helps e-commerce merchants improve conversion rates by offering shoppers a fast, saved-payment checkout experience across participating stores. It targets retail brands looking to compete with Amazon's frictionless purchasing. Bolt's bold red brand conveys urgency, speed, and the energy of frictionless commerce.

https://bolt.com

Against white, the Bolt palette measures 1.05:1 at its lowest and 12.87:1 at its highest: Charade (#2F313F), Athens Gray (#F9FAFB), and Jungle Green (#32BB78). Only Charade meets the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on white; the other two are limited to fills, headline-size text, and non-text roles.

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Boltのカラーパレット

Boltはブランドアイデンティティに3の公式カラーを使用しています。

Charade

#2F313F

HEX #2F313F
RGB 47, 49, 63
HSL 232.5°, 14.5%, 21.6%
On white 12.87:1
On black 1.63:1
As text on white AAA

Athens Gray

#F9FAFB

HEX #F9FAFB
RGB 249, 250, 251
HSL 210.0°, 20.0%, 98.0%
On white 1.05:1
On black 20.1:1
As text on white Fail

Jungle Green

#32BB78

HEX #32BB78
RGB 50, 187, 120
HSL 150.7°, 57.8%, 46.5%
On white 2.47:1
On black 8.51:1
As text on white Fail

よくある質問

What are the official Bolt brand colors?
Boltはビジュアルアイデンティティに3の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use Bolt brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Bolt colors official?
The color codes on this page are sourced from Bolt's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Bolt brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Bolt brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Bolt's brand guidelines.
What is the primary Bolt color?
The primary Bolt brand color is Charade (#2F313F). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Bolt colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Bolt colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Bolt rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Bolt color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Bolt palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

Bolt and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Bolt.