Dave logo

Daveのブランドカラー

Dave is a US fintech app designed to help Americans avoid overdraft fees by offering interest-free cash advances, budgeting tools, and an accessible banking account with no minimum balance requirements. It primarily targets paycheck-to-paycheck consumers. Dave's friendly blue bear mascot and brand reflect its approachable, consumer-advocate identity.

https://dave.com

Dave's brand guidelines fix Crusoe (#004318), Silver (#B8B8B8), and Green Yellow (#BEF542). Against white only Crusoe meets WCAG AA's 4.5:1 floor for body text, at 11.56:1, while Green Yellow sits lowest at 1.29:1.

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Daveのカラーパレット

Daveはブランドアイデンティティに3の公式カラーを使用しています。

Crusoe

#004318
HEX #004318
RGB 0, 67, 24
HSL 141.5°, 100.0%, 13.1%
On white 11.56:1
On black 1.82:1
As text on white AAA

Silver

#B8B8B8
HEX #B8B8B8
RGB 184, 184, 184
HSL 0.0°, 0.0%, 72.2%
On white 1.98:1
On black 10.59:1
As text on white Fail

Green Yellow

#BEF542
HEX #BEF542
RGB 190, 245, 66
HSL 78.4°, 89.9%, 61.0%
On white 1.29:1
On black 16.33:1
As text on white Fail

よくある質問

What are the official Dave brand colors?
Daveはビジュアルアイデンティティに3の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use Dave brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Dave colors official?
The color codes on this page are sourced from Dave's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Dave brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Dave brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Dave's brand guidelines.
What is the primary Dave color?
The primary Dave brand color is Crusoe (#004318). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Dave colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Dave colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Dave rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Dave color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Dave palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

Dave and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Dave.