HelloFresh logo

HelloFreshのブランドカラー

HelloFresh is the world's largest meal kit company, delivering weekly boxes of pre-measured ingredients and recipe cards to millions of subscribers in Europe, North America, and Australia. It simplifies home cooking for busy households. HelloFresh's vibrant green brand reflects freshness, wholesome ingredients, and the satisfying joy of cooking a good meal.

https://hellofresh.com

Every color HelloFresh publishes clears 4.5:1 against white: 067A46 (#067A46) and 242424 (#242424). 1 of them also reach the stricter 7:1 ratio of WCAG AAA.

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HelloFreshのカラーパレット

HelloFreshはブランドアイデンティティに2の公式カラーを使用しています。

067A46

#067A46
HEX #067A46
RGB 6, 122, 70
HSL 153.1°, 90.6%, 25.1%
On white 5.41:1
On black 3.88:1
As text on white AA

242424

#242424
HEX #242424
RGB 36, 36, 36
HSL 0.0°, 0.0%, 14.1%
On white 15.52:1
On black 1.35:1
As text on white AAA

よくある質問

What are the official HelloFresh brand colors?
HelloFreshはビジュアルアイデンティティに2の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use HelloFresh brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these HelloFresh colors official?
The color codes on this page are sourced from HelloFresh's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each HelloFresh brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use HelloFresh brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check HelloFresh's brand guidelines.
What is the primary HelloFresh color?
The primary HelloFresh brand color is 067A46 (#067A46). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do HelloFresh colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two HelloFresh colors together.
How often are brand colors updated?
We periodically review and update brand color data. If HelloFresh rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any HelloFresh color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the HelloFresh palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

HelloFresh and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by HelloFresh.