Snapchat logo

Snapchatのブランドカラー

"Life's more fun when you live in the moment"

Snapchat is a multimedia messaging app known for disappearing messages, AR filters, and its iconic ghost logo on a yellow background.

https://snapchat.com

Snapchat's published brand guidelines record one official color: Snapchat Yellow (#FFFC00). It falls short of the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text, measuring 1.1:1 against white; fills, large text, and non-text elements remain open to it.

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Snapchatのカラーパレット

Snapchatはブランドアイデンティティに1の公式カラーを使用しています。

Snapchat Yellow

#FFFC00

HEX #FFFC00
RGB 255, 252, 0
HSL 59.3°, 100.0%, 50.0%
On white 1.1:1
On black 19.18:1
As text on white Fail

よくある質問

What are the official Snapchat brand colors?
Snapchatはビジュアルアイデンティティに1の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use Snapchat brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Snapchat colors official?
The color codes on this page are sourced from Snapchat's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Snapchat brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Snapchat brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Snapchat's brand guidelines.
What is the primary Snapchat color?
The primary Snapchat brand color is Snapchat Yellow (#FFFC00). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Snapchat colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Snapchat colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Snapchat rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Snapchat color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Snapchat palette

Of the 1 recorded color, 0 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

関連記事

Snapchat and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Snapchat.