Luma logo

Luma 브랜드 색상

Luma is an AI video generation platform enabling creators and studios to produce high-quality AI-generated video from text prompts and images using its Dream Machine model. It targets filmmakers, content creators, and design teams exploring AI-powered video production. Luma's sleek, dark brand reflects the cutting-edge, cinematic quality of its generative video capabilities.

https://luma.com

Shark (#333537) heads the official Luma palette, followed by Anakiwa (#A9C9FF) and Shakespeare (#53ADD2). Only Shark meets WCAG AA's 4.5:1 floor for body text on white, while Anakiwa sits lowest at 1.68:1.

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Luma 색상 팔레트

Luma은(는) 브랜드 아이덴티티에 3개의 공식 색상을 사용합니다.

Shark

#333537
HEX #333537
RGB 51, 53, 55
HSL 210.0°, 3.8%, 20.8%
On white 12.32:1
On black 1.71:1
As text on white AAA

Anakiwa

#A9C9FF
HEX #A9C9FF
RGB 169, 201, 255
HSL 217.7°, 100.0%, 83.1%
On white 1.68:1
On black 12.49:1
As text on white Fail

Shakespeare

#53ADD2
HEX #53ADD2
RGB 83, 173, 210
HSL 197.5°, 58.5%, 57.5%
On white 2.54:1
On black 8.28:1
As text on white Fail

자주 묻는 질문

What are the official Luma brand colors?
Luma은(는) 비주얼 아이덴티티에 3개의 공식 브랜드 색상을 사용합니다. 이 페이지의 각 색상에는 정확한 HEX, RGB, HSL 값이 포함되어 있어 어떤 디자인 도구에서도 정확하게 재현할 수 있어요.
How do I use Luma brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Luma colors official?
The color codes on this page are sourced from Luma's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Luma brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Luma brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Luma's brand guidelines.
What is the primary Luma color?
The primary Luma brand color is Shark (#333537). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Luma colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Luma colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Luma rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Luma color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Luma palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · 대비 검사기

Luma and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Luma.