Sepia

Sepia (#A5694F) is a warm, medium brown in the Crayola palette, referencing the brown ink historically extracted from cuttlefish (Sepia officinalis) and used in 18th and 19th century drawing and photography. The warm, reddish-brown quality is unmistakably nostalgic, evoking antique photographs, Victorian botanical drawings, and aged paper. In contemporary design, sepia tones are applied as filters and colour overlays to create a sense of age, warmth, and historical depth.

True orange embodies enthusiasm, creativity, and adventure. It stimulates mental activity and social interaction, making it a favorite in creative industries. Orange is highly visible and conveys confidence without the aggression of red, bridging warmth and energy.

Medium orange excels in CTAs, pricing highlights, and gamification elements where excitement is desired. Tech companies and SaaS products use it to differentiate from the dominant blue of their competitors. It requires careful contrast checking since mid-range orange can fail WCAG on light backgrounds.