Цвета бренда Causal
Causal is a financial modeling and business planning tool designed for startups and finance teams, offering a more intuitive and interactive alternative to spreadsheets for building models, forecasts, and investor-ready reports. Its formula language is designed to be more readable than Excel. Causal's clean purple brand reflects clarity, logic, and modern data thinking.
The official Causal palette comprises three colors: Ebony Clay (#222B33), Selago (#F3F7FD), and Mariner (#1D75DD). 2 of the three clear the 4.5:1 threshold WCAG AA applies to normal-size body text on white, reaching 14.37:1 at best; the rest belong in backgrounds, display-size type, and non-text elements.
Цветовая палитра Causal
Causal использует 3 официальных цвета в своей фирменной идентичности.
Ebony Clay
#222B33
Selago
#F3F7FD
Mariner
#1D75DD
Часто задаваемые вопросы
What are the official Causal brand colors?
How do I use Causal brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Causal colors official?
What color formats are available?
Can I use Causal brand colors in my project?
What is the primary Causal color?
How do I ensure color accuracy across devices?
Do Causal colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Causal palette
Of the 3 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Проверка контрастности
Causal and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Causal.