Цвета бренда Fitbit

Q: What are the official Fitbit brand colors?

Fitbit uses 3 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Fitbit brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Fitbit colors official?

The color codes are sourced from Fitbit's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Fitbit brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Fitbit's brand guidelines.

Q: What is the primary Fitbit color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Fitbit colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"Find your fit"

Fitbit is a health and fitness wearable brand (now part of Google) known for activity trackers and health monitoring devices.

https://fitbit.com

The official Fitbit palette sets teal against one neutral: 002A3A (#002A3A), 39CCCC (#39CCCC), and E2E2E2 (#E2E2E2). Against white only 002A3A meets the 4.5:1 threshold WCAG AA applies to normal-size body text, at 15.08:1; the other two are limited to backgrounds, display-size type, and non-text elements.

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Цветовая палитра Fitbit

Fitbit использует 3 официальных цвета в своей фирменной идентичности.

002A3A

#002A3A

HEX #002A3A

RGB 0, 42, 58

HSL 196,6°, 100,0%, 11,4%

On white 15,08:1

On black 1,39:1

As text on white AAA

39CCCC

#39CCCC

HEX #39CCCC

RGB 57, 204, 204

HSL 180,0°, 59,0%, 51,2%

On white 1,97:1

On black 10,68:1

As text on white Fail

E2E2E2

#E2E2E2

HEX #E2E2E2

RGB 226, 226, 226

HSL 0,0°, 0,0%, 88,6%

On white 1,3:1

On black 16,21:1

As text on white Fail

Часто задаваемые вопросы

What are the official Fitbit brand colors?

Fitbit использует 3 официальных цвета бренда в своей визуальной идентичности. Каждый цвет на этой странице содержит точные значения HEX, RGB и HSL, чтобы вы могли точно воспроизвести их в любом дизайнерском инструменте.

How do I use Fitbit brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Fitbit colors official?

The color codes on this page are sourced from Fitbit's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Fitbit brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Fitbit brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Fitbit's brand guidelines.

What is the primary Fitbit color?

The primary Fitbit brand color is 002A3A (#002A3A). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Fitbit colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Fitbit colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Fitbit rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Fitbit color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Fitbit palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Проверка контрастности

Fitbit and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Fitbit.