Цвета бренда Venmo
Venmo is a peer-to-peer mobile payments app owned by PayPal that allows users to send and receive money instantly, split bills, and pay businesses — with a social feed that shares payment activity with friends. Ubiquitous among US millennials and Gen Z, it became a cultural touchstone for social money transfer. Venmo's blue brand reflects its approachable, social-first payment identity.
Recorded here is the official Venmo palette: 008CFF (#008CFF) and 000000 (#000000). Only 000000 meets the 4.5:1 threshold WCAG AA applies to normal-size body text on white, while 008CFF sits lowest at 3.39:1.
Цветовая палитра Venmo
Venmo использует 2 официальных цвета в своей фирменной идентичности.
008CFF
#008CFF
000000
#000000
Часто задаваемые вопросы
What are the official Venmo brand colors?
How do I use Venmo brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Venmo colors official?
What color formats are available?
Can I use Venmo brand colors in my project?
What is the primary Venmo color?
How do I ensure color accuracy across devices?
Do Venmo colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Venmo palette
Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Проверка контрастности
Venmo and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Venmo.