lime

Lime (#00FF00) is the fully saturated, maximum-brightness pure green of the CSS named color set—not what most people expect when they think of lime (which is more of a yellow-green), but rather pure RGB green at full intensity. It has a neon, screen-green quality associated with early video terminals, hacker culture, and extreme high-visibility design. It is rarely used directly due to its intensity.

True green represents growth, harmony, and environmental consciousness. It is the color most directly associated with nature and sustainability, activating feelings of renewal and stability. Green sits at the center of the visible spectrum, making it psychologically balanced and universally positive.

Medium green is essential for sustainability brands, financial growth indicators, and agricultural products. It works as a primary brand color that communicates trust without the corporate coolness of blue. Ensure sufficient contrast with white text since many mid-greens fall below WCAG AA thresholds.