BeReal. logo

สีแบรนด์ BeReal.

BeReal. is a social media app that prompts users to share simultaneous front-and-back camera photos at a random time each day, emphasizing authentic, unfiltered moments over curated content. It gained massive popularity among Gen Z users. BeReal.'s stark black-and-white brand perfectly reflects its mission of raw, unpolished authenticity.

https://bereal.com

BeReal.'s brand guidelines fix Black (#000000) and Golden Tainoi (#FFCC4D). Against white only Black meets the 4.5:1 threshold WCAG AA applies to normal-size body text, at 21:1, while Golden Tainoi sits lowest at 1.5:1.

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พาเลตสี BeReal.

BeReal. ใช้ 2 สีอย่างเป็นทางการในอัตลักษณ์แบรนด์

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Golden Tainoi

#FFCC4D
HEX #FFCC4D
RGB 255, 204, 77
HSL 42.8°, 100.0%, 65.1%
On white 1.5:1
On black 14.0:1
As text on white Fail

คำถามที่พบบ่อย

What are the official BeReal. brand colors?
BeReal. ใช้ 2 สีแบรนด์อย่างเป็นทางการในอัตลักษณ์ภาพ ทุกสีในหน้านี้มีค่า HEX, RGB และ HSL ที่แม่นยำเพื่อให้คุณสามารถนำไปใช้ซ้ำได้อย่างถูกต้องในเครื่องมือออกแบบใดก็ได้
How do I use BeReal. brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these BeReal. colors official?
The color codes on this page are sourced from BeReal.'s publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each BeReal. brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use BeReal. brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check BeReal.'s brand guidelines.
What is the primary BeReal. color?
The primary BeReal. brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do BeReal. colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two BeReal. colors together.
How often are brand colors updated?
We periodically review and update brand color data. If BeReal. rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any BeReal. color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the BeReal. palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · ตรวจสอบความเปรียบต่าง

BeReal. and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by BeReal..