Oportun logo

สีแบรนด์ Oportun

Oportun is a US fintech and financial services company offering affordable personal loans, credit cards, and savings accounts to people with limited or no credit history, primarily serving the US Latino community and other underserved populations. Its mission focuses on financial inclusion. Oportun's warm, vibrant brand reflects community, opportunity, and its commitment to accessible credit.

https://oportun.com

Oportun documents six official colors for its finance identity: Honeydew Green (#BFEBC9), Black (#000000), Lavender Mist (#B19DF5), 6CDB8C (#6CDB8C), 080808 (#080808), and C8CFCA (#C8CFCA). 2 of the six clear the 4.5:1 threshold WCAG AA applies to normal-size body text on white, reaching 21:1 at best; the rest belong in fills, headline-size text, and non-text roles.

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พาเลตสี Oportun

Oportun ใช้ 6 สีอย่างเป็นทางการในอัตลักษณ์แบรนด์

Honeydew Green

#BFEBC9
HEX #BFEBC9
RGB 191, 235, 201
HSL 133.6°, 52.4%, 83.5%
On white 1.32:1
On black 15.94:1
As text on white Fail

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Lavender Mist

#B19DF5
HEX #B19DF5
RGB 177, 157, 245
HSL 253.6°, 81.5%, 78.8%
On white 2.33:1
On black 9.01:1
As text on white Fail

6CDB8C

#6CDB8C
HEX #6CDB8C
RGB 108, 219, 140
HSL 137.3°, 60.7%, 64.1%
On white 1.73:1
On black 12.15:1
As text on white Fail

080808

#080808
HEX #080808
RGB 8, 8, 8
HSL 0.0°, 0.0%, 3.1%
On white 20.03:1
On black 1.05:1
As text on white AAA

C8CFCA

#C8CFCA
HEX #C8CFCA
RGB 200, 207, 202
HSL 137.1°, 6.8%, 79.8%
On white 1.59:1
On black 13.23:1
As text on white Fail

คำถามที่พบบ่อย

What are the official Oportun brand colors?
Oportun ใช้ 6 สีแบรนด์อย่างเป็นทางการในอัตลักษณ์ภาพ ทุกสีในหน้านี้มีค่า HEX, RGB และ HSL ที่แม่นยำเพื่อให้คุณสามารถนำไปใช้ซ้ำได้อย่างถูกต้องในเครื่องมือออกแบบใดก็ได้
How do I use Oportun brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Oportun colors official?
The color codes on this page are sourced from Oportun's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Oportun brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Oportun brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Oportun's brand guidelines.
What is the primary Oportun color?
The primary Oportun brand color is Honeydew Green (#BFEBC9). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Oportun colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Oportun colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Oportun rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Oportun color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Oportun palette

Of the 6 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · ตรวจสอบความเปรียบต่าง

Oportun and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Oportun.