Color Families

Warm, bold reds from crimson to scarlet. Red evokes energy, passion, and urgency — the most attention-grabbing color in the spectrum.

Vibrant oranges from tangerine to amber. Orange combines the energy of red with the warmth of yellow, often used for call-to-action elements.

Bright yellows from lemon to gold. Yellow is the most luminous color, associated with optimism, sunshine, and attention.

Fresh lime greens from chartreuse to yellow-green. Lime colors feel energetic and youthful, bridging yellow warmth with green freshness.

Natural greens from emerald to forest. Green symbolizes growth, nature, and balance — the most restful color for the human eye.

Cool teals from sea green to turquoise. Teal blends the calming properties of blue with the renewal of green.

Bright cyans from aqua to sky blue. Cyan is a primary color in CMYK printing, conveying clarity and freshness.

Classic blues from azure to navy. Blue is the most universally preferred color, evoking trust, stability, and professionalism.

Deep indigos from violet-blue to royal purple. Indigo bridges blue and violet, associated with wisdom and intuition.

Rich purples from lavender to plum. Purple has long been associated with royalty, luxury, and creativity.

Vivid pinks from fuchsia to rose. Pink ranges from playful and energetic to soft and romantic.

Earthy browns from tan to chocolate. Brown is warm and grounding, widely used in organic branding and interior design.

Neutral grays from silver to charcoal. Gray is the most versatile neutral, essential for UI design, typography, and backgrounds.