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Color symbolism varies dramatically across cultures and historical periods. White symbolizes purity and weddings in Western culture but represents death and mourning in many East Asian traditions. Purple has long symbolized royalty in Europe because Tyrian purple dye was extraordinarily expensive to produce. In China, red symbolizes luck, prosperity, and celebration, while in South Africa, red represents mourning. Understanding color symbolism is critical for international design: a color choice that resonates positively in one market may be offensive or confusing in another. Designers working across cultures must research local color meanings before finalizing palettes.