The Wall Street Journal Brand Colors
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The Wall Street Journal is the world's leading business and financial newspaper, providing authoritative coverage of markets, economics, corporate news, and politics to executives, investors, and business professionals globally since 1889. Published by Dow Jones, it is the most widely read business publication in the US. WSJ's distinguished black brand conveys gravitas, authority, and financial expertise.
The Wall Street Journal Color Palette
The Wall Street Journal uses 2 official colors in its brand identity.
Azure Blue
#4091E0
HEX
#4091E0
RGB
64, 145, 224
HSL
209.6°, 72.1%, 56.5%
Ebony
#222222
HEX
#222222
RGB
34, 34, 34
HSL
0.0°, 0.0%, 13.3%
Frequently Asked Questions
What are the official The Wall Street Journal brand colors?
The Wall Street Journal uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use The Wall Street Journal brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like:
color: #HEX; or background-color: #HEX;.
Are these The Wall Street Journal colors official?
The color codes on this page are sourced from The Wall Street Journal's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each The Wall Street Journal brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use The Wall Street Journal brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check The Wall Street Journal's brand guidelines.
What is the primary The Wall Street Journal color?
The primary The Wall Street Journal brand color is Azure Blue (#4091E0). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do The Wall Street Journal colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two The Wall Street Journal colors together.
How often are brand colors updated?
We periodically review and update brand color data. If The Wall Street Journal rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any The Wall Street Journal color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.