Brand Colors

Official color palettes from the world's top brands.

ColorFYI records the published brand-guideline palettes of 544 organisations across 14 categories, covering 1,370 individual colors. Every color carries its exact HEX, RGB, and HSL value together with WCAG 2.1 contrast ratios measured against white and black. Across the full set, 693 of the 1,370 recorded colors (51%) fall below the 4.5:1 ratio that normal-size body text requires on a white background — a brand color is chosen for recognition, not for legibility at paragraph size.

Related: WCAG AA vs AAA contrast requirements · Contrast Checker

Technology

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Technology companies shaping the digital landscape. From cloud platforms to developer tools, these brands use color to convey innovation, trust, and usability.

Amazon

Work hard. Have fun. Make history.

2 colors

Apple

Think different

3 colors

Google

Organize the world's information

4 colors

Microsoft

Empower every person and organization

4 colors

Airbnb

Belong anywhere

2 colors

Samsung

Do what you can't

1 color

Slack

Where work happens

5 colors

Discord

Imagine a place

5 colors

OpenAI

Creating safe AGI that benefits all of humanity

1 color

Shopify

Make commerce better for everyone

3 colors

Notion

One workspace. Every team.

1 color

Nvidia

The way it's meant to be played

1 color

Dropbox

Keep life organized

3 colors

Zoom

One platform to connect

3 colors

Gmail

5 colors

IBM

Let's create

1 color

Intel

Intel Inside

1 color

Google Chrome

The browser built to be yours

4 colors

Google Maps

Explore the world

5 colors

Mailchimp

Turn emails into revenue

2 colors

Linear

Linear is a better way to build software

4 colors

Perplexity

Ask anything

3 colors

Vercel

Develop. Preview. Ship.

2 colors

Supabase

Build in a weekend. Scale to millions.

3 colors

Asana

Work on big ideas, without the busywork

3 colors

Grammarly

Write with confidence

4 colors

HubSpot

Grow better

3 colors

Squarespace

Everything to sell anything

4 colors

Trello

Trello helps teams move work forward

2 colors

Miro

The visual workspace for innovation

3 colors

monday.com

A platform built for a new way of working

2 colors

Calendly

Easy ahead

3 colors

GitLab

The One DevOps Platform

7 colors

Intercom

The complete AI-first customer service solution

7 colors

Patreon

The business suite for creators

3 colors

Cohere

The leading AI platform for enterprise

2 colors

Evernote

Tame your work, organize your life

2 colors

Hotjar

Understand how users behave on your site

3 colors

Loom

Say it with video

2 colors

Mixpanel

Powerful, self-serve product analytics

8 colors

Retool

The fastest way to build internal tools

5 colors

15Five

5 colors

1Password

3 colors

Aboard

2 colors

Airtable

3 colors

Airtasker

3 colors

Allset

3 colors

Amie

3 colors

Amplitude

3 colors

Angi

4 colors

Artifact

3 colors

Attio

2 colors

Balance

2 colors

Basecamp

2 colors

Bear

1 color

beehiiv

2 colors

Blinkist

2 colors

Bonsai

2 colors

Buy Me a Coffee

2 colors

Cal.com

2 colors

Cameo

2 colors

Canny

2 colors

Causal

3 colors

Citizen

2 colors

Clearbit

2 colors

Clerk

2 colors

ClickUp

5 colors

Cloaked

2 colors

Cocoon

5 colors

Coda

3 colors

Corner

2 colors

Cosmos

2 colors

Craft

3 colors

CRED

1 color

CREME

2 colors

Crunchbase

4 colors

Customer.io

3 colors

Cycle

2 colors

Deel

5 colors

Descript

2 colors

Dimensional

3 colors

Dovetail

2 colors

Employment Hero

2 colors

Equals

7 colors

Eventbrite

5 colors

ExpressVPN

3 colors

Fancy

3 colors

Fibery

3 colors

folk

4 colors

Frame

2 colors

Frame.io

4 colors

Front

6 colors

Future

3 colors

Ghost

2 colors

Glide

2 colors

Grain

3 colors

Ground News

3 colors

Gumroad

2 colors

Harvest

3 colors

Height

2 colors

Hex

8 colors

Homerun

3 colors

HoneyBook

5 colors

IDAGIO

2 colors

IFTTT

2 colors

Insight Timer

3 colors

Jasper

7 colors

June

2 colors

Kajabi

4 colors

Klaviyo

5 colors

Klima

2 colors

Lemon Squeezy

2 colors

Life360

4 colors

Luma

3 colors

Magnolia

2 colors

Matter

2 colors

Maze

3 colors

Meetup

3 colors

Mimo

2 colors

Mobbin

1 color

Mural

5 colors

Navan

3 colors

Opal

3 colors

Open

2 colors

Opendoor

3 colors

OpenPhone

2 colors

Opera

2 colors

Oyster

8 colors

PandaDoc

2 colors

Peerlist

2 colors

Philips Hue

3 colors

Pi

2 colors

Pitch

2 colors

Plausible Analytics

3 colors

Podia

4 colors

Productboard

3 colors

Qatalog

3 colors

Readymag

2 colors

Reflect

2 colors

Remote

3 colors

SavvyCal

3 colors

Shop

2 colors

Skiff

2 colors

Slite

3 colors

Sonos

2 colors

Spline

2 colors

Sprig

3 colors

Sprout Social

10 colors

Superhuman

2 colors

Thumbtack

2 colors

Tines

3 colors

Todoist

3 colors

Trulia

5 colors

Twist

2 colors

Typefully

2 colors

Uptime

2 colors

Upwork

4 colors

User Interviews

2 colors

Vanta

3 colors

VEED

2 colors

WeTransfer

2 colors

Workable

3 colors

Wrike

4 colors

Yubo

4 colors

Zillow

2 colors

Zing

2 colors

Social Media

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Social media and communication platforms connecting billions worldwide. Their brand colors are among the most recognizable in modern culture.

Fashion

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Fashion and luxury brands known for iconic visual identities. Their color palettes reflect heritage, exclusivity, and style.

Food & Beverage

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Food and beverage brands from quick-service restaurants to delivery platforms. Warm, appetizing colors dominate this category.

Finance

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Financial services, fintech, and cryptocurrency platforms. Their palettes convey security, trust, and modern innovation.

Automotive

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Automotive and mobility brands, from luxury manufacturers to ride-sharing platforms. Their colors reflect speed, precision, and reliability.

Retail

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Retail and e-commerce brands transforming how we shop. Bold, recognizable colors drive brand recall in competitive markets.

Sports

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Sports brands and athletic platforms celebrating movement and competition. High-energy colors reflect the excitement of sport.

Entertainment

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Media, streaming, and entertainment brands delivering content worldwide. Their palettes range from cinematic reds to editorial blacks.

Design

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Design tools, creative platforms, and agencies empowering creators. Vibrant, expressive palettes reflect the creative spirit.

Health & Wellness

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Health, wellness, and fitness brands promoting better living. Calming greens, energetic oranges, and trustworthy blues define this space.

Education

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Education and learning platforms making knowledge accessible. Friendly, approachable colors encourage learning and engagement.

Travel

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Travel, hospitality, and transportation brands connecting the world. Their colors evoke exploration, adventure, and comfort.

Cryptocurrency

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Official brand colors and visual identities of 60 major cryptocurrency and blockchain projects — from Bitcoin's iconic orange to Ethereum's diamond purple and Solana's vibrant violet gradient. All logos and color data sourced from crypto-logo.com, the definitive open database for cryptocurrency brand assets.

All brand names, logos, and associated marks are trademarks of their respective owners. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is not affiliated with or endorsed by any brand listed here.