Brand Colors
Official color palettes from the world's top brands.
ColorFYI records the published brand-guideline palettes of 544 organisations across 14 categories, covering 1,370 individual colors. Every color carries its exact HEX, RGB, and HSL value together with WCAG 2.1 contrast ratios measured against white and black. Across the full set, 693 of the 1,370 recorded colors (51%) fall below the 4.5:1 ratio that normal-size body text requires on a white background — a brand color is chosen for recognition, not for legibility at paragraph size.
Related: WCAG AA vs AAA contrast requirements · Contrast Checker
Technology
View all →Technology companies shaping the digital landscape. From cloud platforms to developer tools, these brands use color to convey innovation, trust, and usability.
Amazon
Work hard. Have fun. Make history.
2 colors
Apple
Think different
3 colors
Organize the world's information
4 colors
Microsoft
Empower every person and organization
4 colors
Airbnb
Belong anywhere
2 colors
Samsung
Do what you can't
1 color
Slack
Where work happens
5 colors
Discord
Imagine a place
5 colors
OpenAI
Creating safe AGI that benefits all of humanity
1 color
Shopify
Make commerce better for everyone
3 colors
Notion
One workspace. Every team.
1 color
Nvidia
The way it's meant to be played
1 color
Dropbox
Keep life organized
3 colors
Zoom
One platform to connect
3 colors
Gmail
5 colors
IBM
Let's create
1 color
Intel
Intel Inside
1 color
Google Chrome
The browser built to be yours
4 colors
Google Maps
Explore the world
5 colors
Mailchimp
Turn emails into revenue
2 colors
Linear
Linear is a better way to build software
4 colors
Perplexity
Ask anything
3 colors
Vercel
Develop. Preview. Ship.
2 colors
Supabase
Build in a weekend. Scale to millions.
3 colors
Asana
Work on big ideas, without the busywork
3 colors
Grammarly
Write with confidence
4 colors
HubSpot
Grow better
3 colors
Squarespace
Everything to sell anything
4 colors
Trello
Trello helps teams move work forward
2 colors
Miro
The visual workspace for innovation
3 colors
monday.com
A platform built for a new way of working
2 colors
Calendly
Easy ahead
3 colors
GitLab
The One DevOps Platform
7 colors
Intercom
The complete AI-first customer service solution
7 colors
Patreon
The business suite for creators
3 colors
Cohere
The leading AI platform for enterprise
2 colors
Evernote
Tame your work, organize your life
2 colors
Hotjar
Understand how users behave on your site
3 colors
Loom
Say it with video
2 colors
Mixpanel
Powerful, self-serve product analytics
8 colors
Retool
The fastest way to build internal tools
5 colors
15Five
5 colors
1Password
3 colors
Aboard
2 colors
Airtable
3 colors
Airtasker
3 colors
Allset
3 colors
Amie
3 colors
Amplitude
3 colors
Angi
4 colors
Artifact
3 colors
Attio
2 colors
Balance
2 colors
Basecamp
2 colors
Bear
1 color
beehiiv
2 colors
Blinkist
2 colors
Bonsai
2 colors
Buy Me a Coffee
2 colors
Cal.com
2 colors
Cameo
2 colors
Canny
2 colors
Causal
3 colors
Citizen
2 colors
Clearbit
2 colors
Clerk
2 colors
ClickUp
5 colors
Cloaked
2 colors
Cocoon
5 colors
Coda
3 colors
Corner
2 colors
Cosmos
2 colors
Craft
3 colors
CRED
1 color
CREME
2 colors
Crunchbase
4 colors
Customer.io
3 colors
Cycle
2 colors
Deel
5 colors
Descript
2 colors
Dimensional
3 colors
Dovetail
2 colors
Employment Hero
2 colors
Equals
7 colors
Eventbrite
5 colors
ExpressVPN
3 colors
Fancy
3 colors
Fibery
3 colors
folk
4 colors
Frame
2 colors
Frame.io
4 colors
Front
6 colors
Future
3 colors
Ghost
2 colors
Glide
2 colors
Grain
3 colors
Ground News
3 colors
Gumroad
2 colors
Harvest
3 colors
Height
2 colors
Hex
8 colors
Homerun
3 colors
HoneyBook
5 colors
IDAGIO
2 colors
IFTTT
2 colors
Insight Timer
3 colors
Jasper
7 colors
June
2 colors
Kajabi
4 colors
Klaviyo
5 colors
Klima
2 colors
Lemon Squeezy
2 colors
Life360
4 colors
Luma
3 colors
Magnolia
2 colors
Matter
2 colors
Maze
3 colors
Meetup
3 colors
Mimo
2 colors
Mobbin
1 color
Mural
5 colors
Navan
3 colors
Opal
3 colors
Open
2 colors
Opendoor
3 colors
OpenPhone
2 colors
Opera
2 colors
Oyster
8 colors
PandaDoc
2 colors
Peerlist
2 colors
Philips Hue
3 colors
Pi
2 colors
Pitch
2 colors
Plausible Analytics
3 colors
Podia
4 colors
Productboard
3 colors
Qatalog
3 colors
Readymag
2 colors
Reflect
2 colors
Remote
3 colors
SavvyCal
3 colors
Shop
2 colors
Skiff
2 colors
Slite
3 colors
Sonos
2 colors
Spline
2 colors
Sprig
3 colors
Sprout Social
10 colors
Superhuman
2 colors
Thumbtack
2 colors
Tines
3 colors
Todoist
3 colors
Trulia
5 colors
Twist
2 colors
Typefully
2 colors
Uptime
2 colors
Upwork
4 colors
User Interviews
2 colors
Vanta
3 colors
VEED
2 colors
WeTransfer
2 colors
Workable
3 colors
Wrike
4 colors
Yubo
4 colors
Zillow
2 colors
Zing
2 colors
Social Media
View all →Social media and communication platforms connecting billions worldwide. Their brand colors are among the most recognizable in modern culture.
Meta
Helping people connect
1 color
Bringing the world closer together
2 colors
YouTube
Broadcast yourself
1 color
Capture and share the world's moments
3 colors
TikTok
Make every moment count
3 colors
Simple. Reliable. Private.
1 color
Spotify
Music for everyone
2 colors
X
What's happening?!
1 color
Connect with opportunity
1 color
It's what's happening
1 color
Get your next great idea
1 color
Dive into anything
1 color
Snapchat
Life's more fun when you live in the moment
1 color
GitHub
Let's build from here
1 color
Twitch
You're already one of us
1 color
Telegram
A new era of messaging
1 color
Line
Closing the distance
2 colors
Soundcloud
Hear the world's sounds
3 colors
Product Hunt
The best new products in tech
2 colors
Strava
The app for athletes
2 colors
Pandora
Sound on
2 colors
Vimeo
Make life worth watching
2 colors
Airtime
3 colors
Badoo
2 colors
BeReal.
2 colors
Breaker
2 colors
Bumble
1 color
Circle
3 colors
Clubhouse
3 colors
Contra
2 colors
Deezer
2 colors
Dispo
3 colors
Elbi Digital
2 colors
Feeld
2 colors
Givingli
3 colors
Glass
3 colors
Greg
2 colors
Hinge
2 colors
Linktree
3 colors
Luminary
2 colors
Lyssna
1 color
Monkey
3 colors
Partiful
6 colors
Picsart
3 colors
TIDAL
2 colors
Tinder
3 colors
Vevo
9 colors
Whereby
3 colors
Yik Yak
10 colors
zenly
2 colors
Fashion
View all →Fashion and luxury brands known for iconic visual identities. Their color palettes reflect heritage, exclusivity, and style.
Food & Beverage
View all →Food and beverage brands from quick-service restaurants to delivery platforms. Warm, appetizing colors dominate this category.
Coca-Cola
Taste the Feeling
1 color
McDonald's
I'm lovin' it
2 colors
Starbucks
To inspire and nurture the human spirit
1 color
Pepsi
That's what I like
2 colors
Uber Eats
Get almost, almost anything
2 colors
KFC
It's finger lickin' good
1 color
Burger King
Have it your way
3 colors
DoorDash
Delivered
2 colors
Subway
Eat Fresh
2 colors
Dunkin'
America runs on Dunkin'
2 colors
Taco Bell
Live Más
2 colors
Blank Street
4 colors
Blue Apron
2 colors
Cake Equity
3 colors
CAVA
5 colors
Chipotle
3 colors
Cornershop
2 colors
Deliveroo
2 colors
Epicurious
3 colors
foodpanda
3 colors
Glovo
2 colors
Grubhub
1 color
HelloFresh
2 colors
Instacart
3 colors
Resy
2 colors
Shipt
3 colors
SideChef
3 colors
Snackpass
3 colors
Swiggy
3 colors
Tasty
3 colors
Wolt
2 colors
Zomato
2 colors
Finance
View all →Financial services, fintech, and cryptocurrency platforms. Their palettes convey security, trust, and modern innovation.
PayPal
The new money
2 colors
Stripe
Payments infrastructure for the internet
1 color
Coinbase
Create an open financial system for the world
2 colors
Mastercard
There are some things money can't buy. For everything else, there's Mastercard.
3 colors
Visa
It's everywhere you want to be
2 colors
Binance
The world's leading blockchain ecosystem
2 colors
Robinhood
Investing for everyone
1 color
Klarna
Smoooth shopping
3 colors
Revolut
A radically better account
2 colors
Kickstarter
Bring creative projects to life
2 colors
Wise
Money without borders
2 colors
Monzo
Banking made easy
3 colors
Affirm
2 colors
Afterpay
2 colors
Betterment
3 colors
bunq
2 colors
Chase UK
3 colors
Chime
3 colors
Cleo
4 colors
Dave
3 colors
Digit
3 colors
Drops
3 colors
Expensify
2 colors
Foundation
2 colors
Gemini
2 colors
GoFundMe
3 colors
GoHenry
3 colors
Greenlight
3 colors
Kraken
3 colors
Ladder
3 colors
Lightyear
2 colors
Marcus by Goldman Sachs
2 colors
Monese
2 colors
N26
2 colors
Neo Financial
3 colors
Nutmeg
2 colors
OKX
2 colors
One
2 colors
OpenSea
2 colors
Oportun
6 colors
Plum
3 colors
Quicken
3 colors
Rarible
2 colors
Starling Bank
3 colors
Tangerine
3 colors
Tomorrow
3 colors
TradingView
2 colors
Truebill
2 colors
Uniswap
3 colors
Venmo
2 colors
Wave
6 colors
Wealthfront
3 colors
Wealthsimple
1 color
Automotive
View all →Automotive and mobility brands, from luxury manufacturers to ride-sharing platforms. Their colors reflect speed, precision, and reliability.
Uber
Go anywhere
1 color
Tesla
Accelerating the world's transition to sustainable energy
1 color
BMW
The Ultimate Driving Machine
1 color
Ferrari
We are the competition
1 color
Mercedes-Benz
The best or nothing
1 color
Lamborghini
1 color
Waze
Outsmarting traffic, together
3 colors
Bird
2 colors
Bolt
3 colors
Grab
3 colors
Lime
2 colors
Shift
3 colors
Turo
3 colors
Retail
View all →Retail and e-commerce brands transforming how we shop. Bold, recognizable colors drive brand recall in competitive markets.
Ebay
Buy it. Sell it. Love it.
4 colors
IKEA
The wonderful everyday
2 colors
Walmart
Save money. Live better.
2 colors
Target
Expect more. Pay less.
1 color
Etsy
Keep commerce human
2 colors
Best Buy
Let's talk about what's possible
2 colors
ASOS
2 colors
Birchbox
1 color
Bonobos
1 color
Commons
3 colors
Depop
1 color
Dollar Shave Club
3 colors
Drop
3 colors
Fetch
3 colors
Fresha
2 colors
GOAT
1 color
IPSY
3 colors
Jet
2 colors
LARQ
2 colors
Macy's
2 colors
Moda Operandi
3 colors
Peerspace
2 colors
Rakuten
3 colors
Redfin
1 color
Rent the Runway
3 colors
StockX
2 colors
Thrive Market
3 colors
Vestiaire Collective
2 colors
Vinted
3 colors
Walgreens
2 colors
Warby Parker
5 colors
Whatnot
2 colors
Whop
2 colors
Wish
2 colors
ZIGZAG
2 colors
Sports
View all →Sports brands and athletic platforms celebrating movement and competition. High-energy colors reflect the excitement of sport.
Entertainment
View all →Media, streaming, and entertainment brands delivering content worldwide. Their palettes range from cinematic reds to editorial blacks.
Netflix
See what's next
1 color
Disney
The happiest place on Earth
1 color
HBO
It's not TV. It's HBO.
1 color
Hulu
Come TV with us
2 colors
Pixar
1 color
ESPN
The worldwide leader in sports
3 colors
NFL
3 colors
Medium
Where good ideas find you
2 colors
Premier League
3 colors
Bleacher Report
2 colors
Bloomberg
2 colors
BuzzFeed
3 colors
Co–Star
2 colors
Fable
9 colors
2 colors
HBO Max
2 colors
Imgur
2 colors
Jitter
2 colors
Lake
2 colors
Must
2 colors
Oku
1 color
Plain
2 colors
2 colors
Quartz
3 colors
Rebel Girls
3 colors
Shazam
3 colors
South China Morning Post
3 colors
TechCrunch
3 colors
The Athletic
2 colors
The Guardian
2 colors
The New Yorker
3 colors
The New York Times
2 colors
The Wall Street Journal
2 colors
Tubi
3 colors
USA TODAY
2 colors
WAV
2 colors
Design
View all →Design tools, creative platforms, and agencies empowering creators. Vibrant, expressive palettes reflect the creative spirit.
Figma
Nothing great is made alone
4 colors
Adobe
Creativity for all
1 color
Canva
Design anything. Publish anywhere.
1 color
Dribbble
Where designers get inspired and hired
1 color
Framer
Ship sites, fast
2 colors
Sketch
Design is not just what it looks like
3 colors
Artsy
3 colors
Behance
1 color
Bento
2 colors
Clay
3 colors
Play
3 colors
Rive
2 colors
Runway
2 colors
Strut
3 colors
SuperHi
2 colors
VSCO
1 color
Zeplin
3 colors
Health & Wellness
View all →Health, wellness, and fitness brands promoting better living. Calming greens, energetic oranges, and trustworthy blues define this space.
Fitbit
Find your fit
3 colors
Headspace
Be kind to your mind
6 colors
Peloton
Together we go far
3 colors
Aaptiv
3 colors
Ada
2 colors
AllTrails
2 colors
Any Distance
2 colors
Brightmind
3 colors
Calm
2 colors
ClassPass
2 colors
Endel
3 colors
Fitbod
2 colors
GoodRx
4 colors
Habitify
2 colors
HabitMinder
2 colors
Hims
1 color
How We Feel
6 colors
Lifesum
3 colors
MacroFactor
2 colors
Moonly
3 colors
Noom
3 colors
Powder
3 colors
Sweatcoin
3 colors
Tiimo
2 colors
Ultrahuman
1 color
WHOOP
2 colors
Wysa
3 colors
Zero
3 colors
Zocdoc
3 colors
Education
View all →Education and learning platforms making knowledge accessible. Friendly, approachable colors encourage learning and engagement.
Duolingo
The free, fun, and effective way to learn a language
2 colors
Babbel
4 colors
Brainly
7 colors
Coursera
3 colors
Elevate
3 colors
Imprint
3 colors
Kahoot!
3 colors
Memrise
3 colors
Preply
2 colors
RaiseMe
3 colors
Remind
4 colors
Skillshare
3 colors
Udemy
7 colors
Uxcel
9 colors
Wikipedia
2 colors
Travel
View all →Travel, hospitality, and transportation brands connecting the world. Their colors evoke exploration, adventure, and comfort.
Booking.com
Booking.yeah!
3 colors
Tripadvisor
Know better. Book better. Go better.
3 colors
Expedia
Made to travel
2 colors
Citymapper
2 colors
Culture Trip
3 colors
Flighty
3 colors
Gametime
3 colors
GetYourGuide
2 colors
Going
3 colors
Hopper
4 colors
HotelTonight
3 colors
Kayak
1 color
Klook
5 colors
Marriott Bonvoy
2 colors
OpenTable
2 colors
SeatGeek
2 colors
Singapore Airlines
2 colors
Skyscanner
2 colors
TickPick
2 colors
Trainline
3 colors
Transit
3 colors
Vrbo
2 colors
Cryptocurrency
View all →Official brand colors and visual identities of 60 major cryptocurrency and blockchain projects — from Bitcoin's iconic orange to Ethereum's diamond purple and Solana's vibrant violet gradient. All logos and color data sourced from crypto-logo.com, the definitive open database for cryptocurrency brand assets.
Bitcoin
3 colors
Ethereum
4 colors
Solana
3 colors
BNB
2 colors
Ripple (XRP)
2 colors
Tether
2 colors
USD Coin
2 colors
Cardano
2 colors
Chainlink
2 colors
Polygon
2 colors
Dogecoin
2 colors
Polkadot
2 colors
Avalanche
2 colors
Uniswap
3 colors
Toncoin
1 color
Arbitrum
3 colors
TRON
2 colors
NEAR Protocol
1 color
Shiba Inu
2 colors
Cosmos
3 colors
Optimism
2 colors
Aave
3 colors
Sui
1 color
Litecoin
2 colors
Maker
2 colors
Monero
2 colors
Dai
2 colors
PEPE
1 color
Compound
1 color
Curve
1 color
Filecoin
2 colors
Internet Computer
1 color
PancakeSwap
1 color
Tezos
2 colors
Decentraland
1 color
dYdX
1 color
Fantom
2 colors
The Sandbox
1 color
Axie Infinity
1 color
Floki
1 color
Immutable
1 color
OKB
1 color
Synthetix
1 color
Yearn Finance
1 color
Zcash
1 color
1inch
1 color
ApeCoin
1 color
Bonk
1 color
Celo
1 color
Cronos
1 color
Dash
1 color
SushiSwap
1 color
Theta
1 color
Enjin
1 color
KuCoin Token
1 color
LEO Token
1 color
Huobi Token
1 color
Oasis Network
1 color
TrueUSD
1 color
Gate Token
1 color
All brand names, logos, and associated marks are trademarks of their respective owners. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is not affiliated with or endorsed by any brand listed here.