#1266BA

Color Values

HEX

#1266BA

RGB

18, 102, 186

HSL

210.0, 82.4%, 40.0%

HSV

210.0, 90.3%, 72.9%

CMYK

90.3%, 45.2%, 0.0%, 27.1%

OKLCH

0.5109 0.1518 253.7

Properties

Cool Dark Nearest: Denim

Color Psychology

True blue is the world's most popular favorite color, representing trust, competence, and stability. It suppresses appetite and promotes productivity, making it ideal for work environments. Blue is the dominant color in corporate branding because it communicates reliability without emotional excess.

Design Usage

Medium blue is the default choice for primary buttons, navigation bars, and link text across the web. It forms the foundation of design systems for banking, insurance, and enterprise SaaS products. While universally safe, it benefits from a distinctive hue angle or saturation to avoid blending into the sea of blue brands.