#286B85

Color Values

HEX

#286B85

RGB

40, 107, 133

HSL

196.8, 53.8%, 33.9%

HSV

196.8, 69.9%, 52.2%

CMYK

69.9%, 19.5%, 0.0%, 47.8%

OKLCH

0.497 0.0781 227.3

Properties

Cool Dark Nearest: RAL 5025 Pearl Gentian Blue

Color Psychology

True blue is the world's most popular favorite color, representing trust, competence, and stability. It suppresses appetite and promotes productivity, making it ideal for work environments. Blue is the dominant color in corporate branding because it communicates reliability without emotional excess.

Design Usage

Medium blue is the default choice for primary buttons, navigation bars, and link text across the web. It forms the foundation of design systems for banking, insurance, and enterprise SaaS products. While universally safe, it benefits from a distinctive hue angle or saturation to avoid blending into the sea of blue brands.