#7440B3

#7440B3

Color Values

HEX

#7440B3

RGB

116, 64, 179

HSL

267.1, 47.3%, 47.6%

HSV

267.1, 64.2%, 70.2%

CMYK

35.2%, 64.2%, 0.0%, 29.8%

OKLCH

0.4936 0.1752 301.0

Properties

Cool Dark Nearest: NCS S 2050-R70B Violet

Color Harmonies

Complementary

#7440B3

#7FB340

Analogous

#4046B3

#AD40B3

#7440B3

Triadic

#7440B3

#B37440

#40B374

Split Complementary

#7440B3

#B3AD40

#46B340

Tetradic

#7440B3

#B34046

#7FB340

#40B3AD

Color Blindness Simulation

Original

#7440B3

Protanopia

#5D5D97

Deuteranopia

#606490

Tritanopia

#71817C

Achromatopsia

#535353

CSS Usage

background-color: #7440B3;
color: #7440B3;
border-color: #7440B3;
Nearest Tailwind: Purple 800 #6B21A8

Tailwind Shades

50
#F7F4FA
100
#ECE6F4
200
#DACAEC
300
#BFA5DF
400
#9C74CD
500
#7A43BC
600
#613696
700
#4E2B78
800
#3D225E
900
#2E1C45
950
#1D122C

Contrast Checker

Text on white

6.72:1

AA Pass AAA Fail

Text on black

3.13:1

AA Fail AAA Fail

Related Articles

Tutorials

Responsive Color: Adapting Colors for Different Screens

Jan 23, 2026
Tutorials

Color for Data Storytelling: Beyond Default Chart Colors

Jan 21, 2026
Tutorials

How to Choose Brand Colors: A Step-by-Step Guide

Jan 18, 2026