#7740B5

#7740B5

Color Values

HEX

#7740B5

RGB

119, 64, 181

HSL

268.2, 47.8%, 48.0%

HSV

268.2, 64.6%, 71.0%

CMYK

34.3%, 64.6%, 0.0%, 29.0%

OKLCH

0.4984 0.1781 301.9

Properties

Cool Dark Nearest: NCS S 2050-R70B Violet

Color Harmonies

Complementary

#7740B5

#7EB540

Analogous

#4043B5

#B140B5

#7740B5

Triadic

#7740B5

#B57740

#40B577

Split Complementary

#7740B5

#B5B140

#43B540

Tetradic

#7740B5

#B54043

#7EB540

#40B5B1

Color Blindness Simulation

Original

#7740B5

Protanopia

#5F5F99

Deuteranopia

#626692

Tritanopia

#74827D

Achromatopsia

#545454

CSS Usage

background-color: #7740B5;
color: #7740B5;
border-color: #7740B5;
Nearest Tailwind: Purple 800 #6B21A8

Tailwind Shades

50
#F7F4FA
100
#EDE6F4
200
#DACAEC
300
#C0A5DF
400
#9E74CE
500
#7C43BC
600
#633597
700
#4F2B79
800
#3E215E
900
#2F1C45
950
#1E112C

Contrast Checker

Text on white

6.59:1

AA Pass AAA Fail

Text on black

3.18:1

AA Fail AAA Fail

Related Articles

Tutorials

Responsive Color: Adapting Colors for Different Screens

Jan 23, 2026
Tutorials

Color for Data Storytelling: Beyond Default Chart Colors

Jan 21, 2026
Tutorials

How to Choose Brand Colors: A Step-by-Step Guide

Jan 18, 2026