#970C36

Color Values

HEX

#970C36

RGB

151, 12, 54

HSL

341.9, 85.3%, 32.0%

HSV

341.9, 92.1%, 59.2%

CMYK

0.0%, 92.1%, 64.2%, 40.8%

OKLCH

0.4357 0.1673 13.1

Properties

Warm Dark Nearest: Big Dip O Ruby

Color Psychology

Dark pinks like raspberry and deep magenta convey passion, determination, and sensual sophistication. They carry red's intensity through a more nuanced, complex lens. These tones are associated with mature romance, bold creativity, and confident femininity that transcends stereotypes.

Design Usage

Dark pink works for premium cosmetics, nightlife branding, and entertainment platforms. It creates striking gradient endpoints and dramatic accent colors against both light and dark backgrounds. Pair it with deep teal or navy for a high-contrast, fashion-forward combination.