#DD9BB4

Color Values

HEX

#DD9BB4

RGB

221, 155, 180

HSL

337.3, 49.3%, 73.7%

HSV

337.3, 29.9%, 86.7%

CMYK

0.0%, 29.9%, 18.6%, 13.3%

OKLCH

0.7605 0.0847 354.9

Properties

Warm Light Nearest: NCS S 0520-R40B Lavender Pink

Color Psychology

Light pinks represent unconditional love, compassion, and nurturing energy. Known as the most calming color, Baker-Miller pink was famously used in prison cells to reduce aggression. Soft pink tones lower muscle tension and anxiety, creating an atmosphere of gentle reassurance.

Design Usage

Soft pink is widely used in beauty, wellness, and direct-to-consumer brands targeting younger demographics. It creates inviting landing pages and product cards that feel approachable and modern. Combine it with deep charcoal text and white space for a minimal, contemporary aesthetic.