Scarlet

Scarlet (#FC2847) is a vivid, warm red with a strong orange-red cast in the Crayola palette, referencing the brilliant red of scarlet cloth — traditionally the colour of military uniforms, academic robes, and heraldic banners. The orange warmth distinguishes it from pure red or crimson, giving it a lively, theatrical energy. In design, scarlet is associated with boldness, urgency, celebration, and the pageantry of formal ceremonies.

Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.

Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.