The Athletic Markenfarben
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The Athletic is a sports journalism subscription platform offering in-depth, expert analysis, longform features, and beat reporting across professional sports leagues and teams globally, with no advertisements. Acquired by The New York Times, it targets dedicated sports fans who crave quality journalism. The Athletic's bold black brand conveys editorial authority and the serious passion of sports fandom.
The Athletic Farbpalette
The Athletic verwendet 2 offizielle Farben in seiner Markenidentität.
Tall Poppy
#B72424
HEX
#B72424
RGB
183, 36, 36
HSL
0,0°, 67,1%, 42,9%
Japonica
#D58061
HEX
#D58061
RGB
213, 128, 97
HSL
16,0°, 58,0%, 60,8%
Häufig gestellte Fragen
What are the official The Athletic brand colors?
The Athletic verwendet 2 offizielle Markenfarben in seiner visuellen Identität. Jede Farbe auf dieser Seite enthält die genauen HEX, RGB und HSL-Werte, damit Sie sie in jedem Design-Tool präzise reproduzieren können.
How do I use The Athletic brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like:
color: #HEX; or background-color: #HEX;.
Are these The Athletic colors official?
The color codes on this page are sourced from The Athletic's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each The Athletic brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use The Athletic brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check The Athletic's brand guidelines.
What is the primary The Athletic color?
The primary The Athletic brand color is Tall Poppy (#B72424). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do The Athletic colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two The Athletic colors together.
How often are brand colors updated?
We periodically review and update brand color data. If The Athletic rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any The Athletic color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.