Couleurs de marque de Jet

Q: What are the official Jet brand colors?

Jet uses 2 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use Jet brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Jet colors official?

The color codes are sourced from Jet's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Jet brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Jet's brand guidelines.

Q: What is the primary Jet color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Jet colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Jet.com was a US e-commerce platform launched to compete with Amazon by offering a dynamic pricing model where prices dropped as customers added more items or accepted flexible delivery. Acquired by Walmart in 2016, it was eventually discontinued. Jet's vibrant blue and white brand reflected its ambitious, tech-forward approach to online retail value.

https://jet.com

Jet's published brand guidelines record two official colors: Electric Violet (#7B41F3) and Midnight Blue (#001E60). Every value satisfies the 4.5:1 threshold WCAG AA applies to normal-size body text on white, Electric Violet most narrowly at 5.39:1.

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Palette de couleurs de Jet

Jet utilise 2 couleurs officielles dans son identité de marque.

Electric Violet

#7B41F3

HEX #7B41F3

RGB 123, 65, 243

HSL 259,6°, 88,1%, 60,4%

On white 5,39:1

On black 3,89:1

As text on white AA

Midnight Blue

#001E60

HEX #001E60

RGB 0, 30, 96

HSL 221,2°, 100,0%, 18,8%

On white 15,5:1

On black 1,35:1

As text on white AAA

Questions fréquemment posées

What are the official Jet brand colors?

Jet utilise 2 couleurs officielles de marque dans son identité visuelle. Chaque couleur sur cette page comprend les valeurs exactes HEX, RGB et HSL afin que vous puissiez les reproduire avec précision dans n'importe quel outil de design.

How do I use Jet brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Jet colors official?

The color codes on this page are sourced from Jet's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Jet brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Jet brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Jet's brand guidelines.

What is the primary Jet color?

The primary Jet brand color is Electric Violet (#7B41F3). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Jet colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Jet colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Jet rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Jet color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Jet palette

Of the 2 recorded colors, 2 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Vérificateur de contraste

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Jet and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Jet.