Amazon 브랜드 색상
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"Work hard. Have fun. Make history."
Amazon is the world's largest e-commerce and cloud computing company, recognized by its smile-arrow logo and distinctive orange-black palette.
Amazon 색상 팔레트
Amazon은(는) 브랜드 아이덴티티에 2개의 공식 색상을 사용합니다.
Amazon Orange
#FF9900
HEX
#FF9900
RGB
255, 153, 0
HSL
36.0°, 100.0%, 50.0%
Amazon Navy
#232F3E
HEX
#232F3E
RGB
35, 47, 62
HSL
213.3°, 27.8%, 19.0%
자주 묻는 질문
What are the official Amazon brand colors?
Amazon은(는) 비주얼 아이덴티티에 2개의 공식 브랜드 색상을 사용합니다. 이 페이지의 각 색상에는 정확한 HEX, RGB, HSL 값이 포함되어 있어 어떤 디자인 도구에서도 정확하게 재현할 수 있어요.
How do I use Amazon brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like:
color: #HEX; or background-color: #HEX;.
Are these Amazon colors official?
The color codes on this page are sourced from Amazon's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Amazon brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Amazon brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Amazon's brand guidelines.
What is the primary Amazon color?
The primary Amazon brand color is Amazon Orange (#FF9900). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Amazon colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Amazon colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Amazon rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Amazon color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.