ASOS Brand Colors

ASOS uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

The color codes on this page are sourced from ASOS's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

Each ASOS brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check ASOS's brand guidelines.

The primary ASOS brand color is Jet (#2D2D2D). This is the first color listed in the brand palette and is typically the most recognizable.

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two ASOS colors together.

We periodically review and update brand color data. If ASOS rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

Click on any ASOS color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.