BNB logo

BNB 브랜드 색상

BNB is the native token of BNB Chain and the Binance ecosystem. Its signature gold conveys value, premium status, and the scale of the world's largest crypto exchange.

https://bnbchain.org

BNB's brand guidelines fix Binance Gold (#F3BA2F) and Binance Dark (#12161C). Only Binance Dark meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while Binance Gold sits lowest at 1.77:1.

Official BNB logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

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BNB 색상 팔레트

BNB은(는) 브랜드 아이덴티티에 2개의 공식 색상을 사용합니다.

Binance Gold

#F3BA2F
HEX #F3BA2F
RGB 243, 186, 47
HSL 42.6°, 89.1%, 56.9%
On white 1.77:1
On black 11.88:1
As text on white Fail

Binance Dark

#12161C
HEX #12161C
RGB 18, 22, 28
HSL 216.0°, 21.7%, 9.0%
On white 18.15:1
On black 1.16:1
As text on white AAA

자주 묻는 질문

What are the official BNB brand colors?
BNB은(는) 비주얼 아이덴티티에 2개의 공식 브랜드 색상을 사용합니다. 이 페이지의 각 색상에는 정확한 HEX, RGB, HSL 값이 포함되어 있어 어떤 디자인 도구에서도 정확하게 재현할 수 있어요.
How do I use BNB brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these BNB colors official?
The color codes on this page are sourced from BNB's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each BNB brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use BNB brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check BNB's brand guidelines.
What is the primary BNB color?
The primary BNB brand color is Binance Gold (#F3BA2F). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do BNB colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two BNB colors together.
How often are brand colors updated?
We periodically review and update brand color data. If BNB rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any BNB color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the BNB palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · 대비 검사기

BNB and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by BNB.