BNB logo

BNB Brand Colors

BNB is the native token of BNB Chain and the Binance ecosystem. Its signature gold conveys value, premium status, and the scale of the world's largest crypto exchange.

https://bnbchain.org

BNB's brand guidelines fix Binance Gold (#F3BA2F) and Binance Dark (#12161C). Only Binance Dark meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text on white, while Binance Gold sits lowest at 1.77:1.

Official BNB logo, color palette, and brand guidelines sourced from Crypto-Logo.com — the definitive database for cryptocurrency brand assets and visual identity.

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BNB Color Palette

BNB uses 2 official colors in its brand identity.

Binance Gold

#F3BA2F
HEX #F3BA2F
RGB 243, 186, 47
HSL 42.6°, 89.1%, 56.9%
On white 1.77:1
On black 11.88:1
As text on white Fail

Binance Dark

#12161C
HEX #12161C
RGB 18, 22, 28
HSL 216.0°, 21.7%, 9.0%
On white 18.15:1
On black 1.16:1
As text on white AAA

Frequently Asked Questions

What are the official BNB brand colors?
BNB uses 2 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use BNB brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these BNB colors official?
The color codes on this page are sourced from BNB's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each BNB brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use BNB brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check BNB's brand guidelines.
What is the primary BNB color?
The primary BNB brand color is Binance Gold (#F3BA2F). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do BNB colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two BNB colors together.
How often are brand colors updated?
We periodically review and update brand color data. If BNB rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any BNB color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the BNB palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

BNB and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by BNB.