BMW 브랜드 색상

BMW은(는) 비주얼 아이덴티티에 1개의 공식 브랜드 색상을 사용합니다. 이 페이지의 각 색상에는 정확한 HEX, RGB, HSL 값이 포함되어 있어 어떤 디자인 도구에서도 정확하게 재현할 수 있어요.

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

The color codes on this page are sourced from BMW's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

Each BMW brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check BMW's brand guidelines.

The primary BMW brand color is Blue (#0066B1). This is the first color listed in the brand palette and is typically the most recognizable.

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two BMW colors together.

We periodically review and update brand color data. If BMW rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

Click on any BMW color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.