BMW Brand Colors

Q: What are the official BMW brand colors?

BMW uses 1 official brand colors in its visual identity. Each color includes exact HEX, RGB, and HSL values.

Q: How do I use BMW brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these BMW colors official?

The color codes are sourced from BMW's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use BMW brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check BMW's brand guidelines.

Q: What is the primary BMW color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do BMW colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

"The Ultimate Driving Machine"

BMW is a German luxury automotive manufacturer known for the Ultimate Driving Machine and its blue-white roundel symbolizing Bavarian heritage.

https://bmw.com

BMW documents one official color for its automotive identity: Blue (#0066B1). Against white it measures 5.94:1, clearing the 4.5:1 threshold WCAG AA applies to normal-size body text, though it stops short of the 7:1 that WCAG AAA requires.

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BMW Color Palette

BMW uses 1 official color in its brand identity.

Blue

#0066B1

HEX #0066B1

RGB 0, 102, 177

HSL 205.4°, 100.0%, 34.7%

On white 5.94:1

On black 3.54:1

As text on white AA

Frequently Asked Questions

What are the official BMW brand colors?

BMW uses 1 official brand color in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use BMW brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these BMW colors official?

The color codes on this page are sourced from BMW's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each BMW brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use BMW brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check BMW's brand guidelines.

What is the primary BMW color?

The primary BMW brand color is Blue (#0066B1). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do BMW colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two BMW colors together.

How often are brand colors updated?

We periodically review and update brand color data. If BMW rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any BMW color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the BMW palette

Of the 1 recorded color, 1 reaches the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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BMW and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by BMW.