Clay 브랜드 색상
Clay is a next-generation CRM and network intelligence tool that enriches contact data automatically from dozens of sources, helping sales and growth teams build highly personalized outreach campaigns at scale. It blends data enrichment, workflow automation, and CRM into one powerful platform. Clay's warm neutral brand reflects its thoughtful, detail-oriented approach.
Clay's published brand guidelines record three official colors: Orange Red (#FB7232), Cultured (#F5F4F3), and Eerie Black (#1D1D1D). Measured against white, just one value satisfies the 4.5:1 contrast ratio WCAG AA requires of normal-size body text: Eerie Black, at 16.86:1, while Cultured sits lowest at 1.1:1.
Clay 색상 팔레트
Clay은(는) 브랜드 아이덴티티에 3개의 공식 색상을 사용합니다.
Orange Red
#FB7232
Cultured
#F5F4F3
Eerie Black
#1D1D1D
자주 묻는 질문
What are the official Clay brand colors?
How do I use Clay brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Clay colors official?
What color formats are available?
Can I use Clay brand colors in my project?
What is the primary Clay color?
How do I ensure color accuracy across devices?
Do Clay colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Clay palette
Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · 대비 검사기
관련 글
Clay and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Clay.