Clay Brand Colors

Q: How do I use Clay brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Clay colors official?

The color codes are sourced from Clay's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Clay brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Clay's brand guidelines.

Q: What is the primary Clay color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Clay colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

Clay is a next-generation CRM and network intelligence tool that enriches contact data automatically from dozens of sources, helping sales and growth teams build highly personalized outreach campaigns at scale. It blends data enrichment, workflow automation, and CRM into one powerful platform. Clay's warm neutral brand reflects its thoughtful, detail-oriented approach.

https://clay.com

Clay's published brand guidelines record three official colors: Orange Red (#FB7232), Cultured (#F5F4F3), and Eerie Black (#1D1D1D). Measured against white, just one value satisfies the 4.5:1 contrast ratio WCAG AA requires of normal-size body text: Eerie Black, at 16.86:1, while Cultured sits lowest at 1.1:1.

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Clay Color Palette

Clay uses 3 official colors in its brand identity.

Orange Red

#FB7232

HEX #FB7232

RGB 251, 114, 50

HSL 19.1°, 96.2%, 59.0%

On white 2.78:1

On black 7.55:1

As text on white Fail

Cultured

#F5F4F3

HEX #F5F4F3

RGB 245, 244, 243

HSL 30.0°, 9.1%, 95.7%

On white 1.1:1

On black 19.12:1

As text on white Fail

Eerie Black

#1D1D1D

HEX #1D1D1D

RGB 29, 29, 29

HSL 0.0°, 0.0%, 11.4%

On white 16.86:1

On black 1.25:1

As text on white AAA

Frequently Asked Questions

What are the official Clay brand colors?

Clay uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Clay brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Clay colors official?

The color codes on this page are sourced from Clay's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Clay brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Clay brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Clay's brand guidelines.

What is the primary Clay color?

The primary Clay brand color is Orange Red (#FB7232). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Clay colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Clay colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Clay rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Clay color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Clay palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

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