#702EA7

색상 값

HEX

#702EA7

RGB

112, 46, 167

HSL

272.7, 56.8%, 41.8%

HSV

272.7, 72.5%, 65.5%

CMYK

32.9%, 72.5%, 0.0%, 34.5%

OKLCH

0.4569 0.1845 305.0

속성

차가운 어두운 가장 가까운: purple 4

색채 심리학

True purple has been the color of royalty for millennia because Tyrian purple dye was extraordinarily rare and expensive. It represents luxury, creativity, and visionary thinking. Purple stimulates problem-solving and artistic expression, bridging the physical energy of red with the calm stability of blue.

Design Usage

Medium purple is a strong primary brand color for creative agencies, streaming platforms, and premium product tiers. It differentiates effectively from the blue-green dominated tech landscape. Use it for premium badges, creator tools, and feature gating where exclusivity should be communicated.