Gmail logo

Cores de marca de Gmail

Gmail is Google's free email service with over 1.8 billion users, known for generous storage, powerful search, and spam protection.

https://gmail.com

The official Gmail palette comprises five colors: Blue (#4285F4), Dark Red (#C5221F), Red (#EA4335), Yellow (#FBBC04), and Green (#34A853). Against white only Dark Red meets WCAG AA's 4.5:1 floor for body text, at 5.8:1, leaving the other four for fills, large text, and non-text elements.

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Paleta de cores de Gmail

Gmail usa 5 cores oficiais na sua identidade de marca.

Blue

#4285F4
HEX #4285F4
RGB 66, 133, 244
HSL 217,4°, 89,0%, 60,8%
On white 3,56:1
On black 5,89:1
As text on white AA Large

Dark Red

#C5221F
HEX #C5221F
RGB 197, 34, 31
HSL 1,1°, 72,8%, 44,7%
On white 5,8:1
On black 3,62:1
As text on white AA

Red

#EA4335
HEX #EA4335
RGB 234, 67, 53
HSL 4,6°, 81,2%, 56,3%
On white 3,92:1
On black 5,35:1
As text on white AA Large

Yellow

#FBBC04
HEX #FBBC04
RGB 251, 188, 4
HSL 44,7°, 96,9%, 50,0%
On white 1,71:1
On black 12,3:1
As text on white Fail

Green

#34A853
HEX #34A853
RGB 52, 168, 83
HSL 136,0°, 52,7%, 43,1%
On white 3,06:1
On black 6,87:1
As text on white AA Large

Perguntas frequentes

What are the official Gmail brand colors?
Gmail usa 5 cores oficiais de marca na sua identidade visual. Cada cor nesta página inclui os valores exatos HEX, RGB e HSL para que possa reproduzi-los com precisão em qualquer ferramenta de design.
How do I use Gmail brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Gmail colors official?
The color codes on this page are sourced from Gmail's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Gmail brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Gmail brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Gmail's brand guidelines.
What is the primary Gmail color?
The primary Gmail brand color is Blue (#4285F4). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Gmail colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Gmail colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Gmail rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Gmail color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Gmail palette

Of the 5 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

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Gmail and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Gmail.