Cores de marca

Paletas de cores oficiais das melhores marcas do mundo.

ColorFYI records the published brand-guideline palettes of 544 organisations across 14 categories, covering 1,370 individual colors. Every color carries its exact HEX, RGB, and HSL value together with WCAG 2.1 contrast ratios measured against white and black. Across the full set, 693 of the 1,370 recorded colors (51%) fall below the 4.5:1 ratio that normal-size body text requires on a white background — a brand color is chosen for recognition, not for legibility at paragraph size.

Related: WCAG AA vs AAA contrast requirements · Verificador de contraste

Technology

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Technology companies shaping the digital landscape. From cloud platforms to developer tools, these brands use color to convey innovation, trust, and usability.

Amazon

Work hard. Have fun. Make history.

2 cores

Apple

Think different

3 cores

Google

Organize the world's information

4 cores

Microsoft

Empower every person and organization

4 cores

Airbnb

Belong anywhere

2 cores

Samsung

Do what you can't

1 cor

Slack

Where work happens

5 cores

Discord

Imagine a place

5 cores

OpenAI

Creating safe AGI that benefits all of humanity

1 cor

Shopify

Make commerce better for everyone

3 cores

Notion

One workspace. Every team.

1 cor

Nvidia

The way it's meant to be played

1 cor

Dropbox

Keep life organized

3 cores

Zoom

One platform to connect

3 cores

Gmail

5 cores

IBM

Let's create

1 cor

Intel

Intel Inside

1 cor

Google Chrome

The browser built to be yours

4 cores

Google Maps

Explore the world

5 cores

Mailchimp

Turn emails into revenue

2 cores

Linear

Linear is a better way to build software

4 cores

Perplexity

Ask anything

3 cores

Vercel

Develop. Preview. Ship.

2 cores

Supabase

Build in a weekend. Scale to millions.

3 cores

Asana

Work on big ideas, without the busywork

3 cores

Grammarly

Write with confidence

4 cores

HubSpot

Grow better

3 cores

Squarespace

Everything to sell anything

4 cores

Trello

Trello helps teams move work forward

2 cores

Miro

The visual workspace for innovation

3 cores

monday.com

A platform built for a new way of working

2 cores

Calendly

Easy ahead

3 cores

GitLab

The One DevOps Platform

7 cores

Intercom

The complete AI-first customer service solution

7 cores

Patreon

The business suite for creators

3 cores

Cohere

The leading AI platform for enterprise

2 cores

Evernote

Tame your work, organize your life

2 cores

Hotjar

Understand how users behave on your site

3 cores

Loom

Say it with video

2 cores

Mixpanel

Powerful, self-serve product analytics

8 cores

Retool

The fastest way to build internal tools

5 cores

15Five

5 cores

1Password

3 cores

Aboard

2 cores

Airtable

3 cores

Airtasker

3 cores

Allset

3 cores

Amie

3 cores

Amplitude

3 cores

Angi

4 cores

Artifact

3 cores

Attio

2 cores

Balance

2 cores

Basecamp

2 cores

Bear

1 cor

beehiiv

2 cores

Blinkist

2 cores

Bonsai

2 cores

Buy Me a Coffee

2 cores

Cal.com

2 cores

Cameo

2 cores

Canny

2 cores

Causal

3 cores

Citizen

2 cores

Clearbit

2 cores

Clerk

2 cores

ClickUp

5 cores

Cloaked

2 cores

Cocoon

5 cores

Coda

3 cores

Corner

2 cores

Cosmos

2 cores

Craft

3 cores

CRED

1 cor

CREME

2 cores

Crunchbase

4 cores

Customer.io

3 cores

Cycle

2 cores

Deel

5 cores

Descript

2 cores

Dimensional

3 cores

Dovetail

2 cores

Employment Hero

2 cores

Equals

7 cores

Eventbrite

5 cores

ExpressVPN

3 cores

Fancy

3 cores

Fibery

3 cores

folk

4 cores

Frame

2 cores

Frame.io

4 cores

Front

6 cores

Future

3 cores

Ghost

2 cores

Glide

2 cores

Grain

3 cores

Ground News

3 cores

Gumroad

2 cores

Harvest

3 cores

Height

2 cores

Hex

8 cores

Homerun

3 cores

HoneyBook

5 cores

IDAGIO

2 cores

IFTTT

2 cores

Insight Timer

3 cores

Jasper

7 cores

June

2 cores

Kajabi

4 cores

Klaviyo

5 cores

Klima

2 cores

Lemon Squeezy

2 cores

Life360

4 cores

Luma

3 cores

Magnolia

2 cores

Matter

2 cores

Maze

3 cores

Meetup

3 cores

Mimo

2 cores

Mobbin

1 cor

Mural

5 cores

Navan

3 cores

Opal

3 cores

Open

2 cores

Opendoor

3 cores

OpenPhone

2 cores

Opera

2 cores

Oyster

8 cores

PandaDoc

2 cores

Peerlist

2 cores

Philips Hue

3 cores

Pi

2 cores

Pitch

2 cores

Plausible Analytics

3 cores

Podia

4 cores

Productboard

3 cores

Qatalog

3 cores

Readymag

2 cores

Reflect

2 cores

Remote

3 cores

SavvyCal

3 cores

Shop

2 cores

Skiff

2 cores

Slite

3 cores

Sonos

2 cores

Spline

2 cores

Sprig

3 cores

Sprout Social

10 cores

Superhuman

2 cores

Thumbtack

2 cores

Tines

3 cores

Todoist

3 cores

Trulia

5 cores

Twist

2 cores

Typefully

2 cores

Uptime

2 cores

Upwork

4 cores

User Interviews

2 cores

Vanta

3 cores

VEED

2 cores

WeTransfer

2 cores

Workable

3 cores

Wrike

4 cores

Yubo

4 cores

Zillow

2 cores

Zing

2 cores

Social Media

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Social media and communication platforms connecting billions worldwide. Their brand colors are among the most recognizable in modern culture.

Fashion

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Fashion and luxury brands known for iconic visual identities. Their color palettes reflect heritage, exclusivity, and style.

Food & Beverage

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Food and beverage brands from quick-service restaurants to delivery platforms. Warm, appetizing colors dominate this category.

Finance

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Financial services, fintech, and cryptocurrency platforms. Their palettes convey security, trust, and modern innovation.

Automotive

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Automotive and mobility brands, from luxury manufacturers to ride-sharing platforms. Their colors reflect speed, precision, and reliability.

Retail

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Retail and e-commerce brands transforming how we shop. Bold, recognizable colors drive brand recall in competitive markets.

Sports

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Sports brands and athletic platforms celebrating movement and competition. High-energy colors reflect the excitement of sport.

Entertainment

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Media, streaming, and entertainment brands delivering content worldwide. Their palettes range from cinematic reds to editorial blacks.

Design

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Design tools, creative platforms, and agencies empowering creators. Vibrant, expressive palettes reflect the creative spirit.

Health & Wellness

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Health, wellness, and fitness brands promoting better living. Calming greens, energetic oranges, and trustworthy blues define this space.

Education

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Education and learning platforms making knowledge accessible. Friendly, approachable colors encourage learning and engagement.

Travel

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Travel, hospitality, and transportation brands connecting the world. Their colors evoke exploration, adventure, and comfort.

Cryptocurrency

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Official brand colors and visual identities of 60 major cryptocurrency and blockchain projects — from Bitcoin's iconic orange to Ethereum's diamond purple and Solana's vibrant violet gradient. All logos and color data sourced from crypto-logo.com, the definitive open database for cryptocurrency brand assets.

All brand names, logos, and associated marks are trademarks of their respective owners. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is not affiliated with or endorsed by any brand listed here.