Cores de marca
Paletas de cores oficiais das melhores marcas do mundo.
ColorFYI records the published brand-guideline palettes of 544 organisations across 14 categories, covering 1,370 individual colors. Every color carries its exact HEX, RGB, and HSL value together with WCAG 2.1 contrast ratios measured against white and black. Across the full set, 693 of the 1,370 recorded colors (51%) fall below the 4.5:1 ratio that normal-size body text requires on a white background — a brand color is chosen for recognition, not for legibility at paragraph size.
Related: WCAG AA vs AAA contrast requirements · Verificador de contraste
Technology
Ver tudo →Technology companies shaping the digital landscape. From cloud platforms to developer tools, these brands use color to convey innovation, trust, and usability.
Amazon
Work hard. Have fun. Make history.
2 cores
Apple
Think different
3 cores
Organize the world's information
4 cores
Microsoft
Empower every person and organization
4 cores
Airbnb
Belong anywhere
2 cores
Samsung
Do what you can't
1 cor
Slack
Where work happens
5 cores
Discord
Imagine a place
5 cores
OpenAI
Creating safe AGI that benefits all of humanity
1 cor
Shopify
Make commerce better for everyone
3 cores
Notion
One workspace. Every team.
1 cor
Nvidia
The way it's meant to be played
1 cor
Dropbox
Keep life organized
3 cores
Zoom
One platform to connect
3 cores
Gmail
5 cores
IBM
Let's create
1 cor
Intel
Intel Inside
1 cor
Google Chrome
The browser built to be yours
4 cores
Google Maps
Explore the world
5 cores
Mailchimp
Turn emails into revenue
2 cores
Linear
Linear is a better way to build software
4 cores
Perplexity
Ask anything
3 cores
Vercel
Develop. Preview. Ship.
2 cores
Supabase
Build in a weekend. Scale to millions.
3 cores
Asana
Work on big ideas, without the busywork
3 cores
Grammarly
Write with confidence
4 cores
HubSpot
Grow better
3 cores
Squarespace
Everything to sell anything
4 cores
Trello
Trello helps teams move work forward
2 cores
Miro
The visual workspace for innovation
3 cores
monday.com
A platform built for a new way of working
2 cores
Calendly
Easy ahead
3 cores
GitLab
The One DevOps Platform
7 cores
Intercom
The complete AI-first customer service solution
7 cores
Patreon
The business suite for creators
3 cores
Cohere
The leading AI platform for enterprise
2 cores
Evernote
Tame your work, organize your life
2 cores
Hotjar
Understand how users behave on your site
3 cores
Loom
Say it with video
2 cores
Mixpanel
Powerful, self-serve product analytics
8 cores
Retool
The fastest way to build internal tools
5 cores
15Five
5 cores
1Password
3 cores
Aboard
2 cores
Airtable
3 cores
Airtasker
3 cores
Allset
3 cores
Amie
3 cores
Amplitude
3 cores
Angi
4 cores
Artifact
3 cores
Attio
2 cores
Balance
2 cores
Basecamp
2 cores
Bear
1 cor
beehiiv
2 cores
Blinkist
2 cores
Bonsai
2 cores
Buy Me a Coffee
2 cores
Cal.com
2 cores
Cameo
2 cores
Canny
2 cores
Causal
3 cores
Citizen
2 cores
Clearbit
2 cores
Clerk
2 cores
ClickUp
5 cores
Cloaked
2 cores
Cocoon
5 cores
Coda
3 cores
Corner
2 cores
Cosmos
2 cores
Craft
3 cores
CRED
1 cor
CREME
2 cores
Crunchbase
4 cores
Customer.io
3 cores
Cycle
2 cores
Deel
5 cores
Descript
2 cores
Dimensional
3 cores
Dovetail
2 cores
Employment Hero
2 cores
Equals
7 cores
Eventbrite
5 cores
ExpressVPN
3 cores
Fancy
3 cores
Fibery
3 cores
folk
4 cores
Frame
2 cores
Frame.io
4 cores
Front
6 cores
Future
3 cores
Ghost
2 cores
Glide
2 cores
Grain
3 cores
Ground News
3 cores
Gumroad
2 cores
Harvest
3 cores
Height
2 cores
Hex
8 cores
Homerun
3 cores
HoneyBook
5 cores
IDAGIO
2 cores
IFTTT
2 cores
Insight Timer
3 cores
Jasper
7 cores
June
2 cores
Kajabi
4 cores
Klaviyo
5 cores
Klima
2 cores
Lemon Squeezy
2 cores
Life360
4 cores
Luma
3 cores
Magnolia
2 cores
Matter
2 cores
Maze
3 cores
Meetup
3 cores
Mimo
2 cores
Mobbin
1 cor
Mural
5 cores
Navan
3 cores
Opal
3 cores
Open
2 cores
Opendoor
3 cores
OpenPhone
2 cores
Opera
2 cores
Oyster
8 cores
PandaDoc
2 cores
Peerlist
2 cores
Philips Hue
3 cores
Pi
2 cores
Pitch
2 cores
Plausible Analytics
3 cores
Podia
4 cores
Productboard
3 cores
Qatalog
3 cores
Readymag
2 cores
Reflect
2 cores
Remote
3 cores
SavvyCal
3 cores
Shop
2 cores
Skiff
2 cores
Slite
3 cores
Sonos
2 cores
Spline
2 cores
Sprig
3 cores
Sprout Social
10 cores
Superhuman
2 cores
Thumbtack
2 cores
Tines
3 cores
Todoist
3 cores
Trulia
5 cores
Twist
2 cores
Typefully
2 cores
Uptime
2 cores
Upwork
4 cores
User Interviews
2 cores
Vanta
3 cores
VEED
2 cores
WeTransfer
2 cores
Workable
3 cores
Wrike
4 cores
Yubo
4 cores
Zillow
2 cores
Zing
2 cores
Social Media
Ver tudo →Social media and communication platforms connecting billions worldwide. Their brand colors are among the most recognizable in modern culture.
Meta
Helping people connect
1 cor
Bringing the world closer together
2 cores
YouTube
Broadcast yourself
1 cor
Capture and share the world's moments
3 cores
TikTok
Make every moment count
3 cores
Simple. Reliable. Private.
1 cor
Spotify
Music for everyone
2 cores
X
What's happening?!
1 cor
Connect with opportunity
1 cor
It's what's happening
1 cor
Get your next great idea
1 cor
Dive into anything
1 cor
Snapchat
Life's more fun when you live in the moment
1 cor
GitHub
Let's build from here
1 cor
Twitch
You're already one of us
1 cor
Telegram
A new era of messaging
1 cor
Line
Closing the distance
2 cores
Soundcloud
Hear the world's sounds
3 cores
Product Hunt
The best new products in tech
2 cores
Strava
The app for athletes
2 cores
Pandora
Sound on
2 cores
Vimeo
Make life worth watching
2 cores
Airtime
3 cores
Badoo
2 cores
BeReal.
2 cores
Breaker
2 cores
Bumble
1 cor
Circle
3 cores
Clubhouse
3 cores
Contra
2 cores
Deezer
2 cores
Dispo
3 cores
Elbi Digital
2 cores
Feeld
2 cores
Givingli
3 cores
Glass
3 cores
Greg
2 cores
Hinge
2 cores
Linktree
3 cores
Luminary
2 cores
Lyssna
1 cor
Monkey
3 cores
Partiful
6 cores
Picsart
3 cores
TIDAL
2 cores
Tinder
3 cores
Vevo
9 cores
Whereby
3 cores
Yik Yak
10 cores
zenly
2 cores
Fashion
Ver tudo →Fashion and luxury brands known for iconic visual identities. Their color palettes reflect heritage, exclusivity, and style.
Food & Beverage
Ver tudo →Food and beverage brands from quick-service restaurants to delivery platforms. Warm, appetizing colors dominate this category.
Coca-Cola
Taste the Feeling
1 cor
McDonald's
I'm lovin' it
2 cores
Starbucks
To inspire and nurture the human spirit
1 cor
Pepsi
That's what I like
2 cores
Uber Eats
Get almost, almost anything
2 cores
KFC
It's finger lickin' good
1 cor
Burger King
Have it your way
3 cores
DoorDash
Delivered
2 cores
Subway
Eat Fresh
2 cores
Dunkin'
America runs on Dunkin'
2 cores
Taco Bell
Live Más
2 cores
Blank Street
4 cores
Blue Apron
2 cores
Cake Equity
3 cores
CAVA
5 cores
Chipotle
3 cores
Cornershop
2 cores
Deliveroo
2 cores
Epicurious
3 cores
foodpanda
3 cores
Glovo
2 cores
Grubhub
1 cor
HelloFresh
2 cores
Instacart
3 cores
Resy
2 cores
Shipt
3 cores
SideChef
3 cores
Snackpass
3 cores
Swiggy
3 cores
Tasty
3 cores
Wolt
2 cores
Zomato
2 cores
Finance
Ver tudo →Financial services, fintech, and cryptocurrency platforms. Their palettes convey security, trust, and modern innovation.
PayPal
The new money
2 cores
Stripe
Payments infrastructure for the internet
1 cor
Coinbase
Create an open financial system for the world
2 cores
Mastercard
There are some things money can't buy. For everything else, there's Mastercard.
3 cores
Visa
It's everywhere you want to be
2 cores
Binance
The world's leading blockchain ecosystem
2 cores
Robinhood
Investing for everyone
1 cor
Klarna
Smoooth shopping
3 cores
Revolut
A radically better account
2 cores
Kickstarter
Bring creative projects to life
2 cores
Wise
Money without borders
2 cores
Monzo
Banking made easy
3 cores
Affirm
2 cores
Afterpay
2 cores
Betterment
3 cores
bunq
2 cores
Chase UK
3 cores
Chime
3 cores
Cleo
4 cores
Dave
3 cores
Digit
3 cores
Drops
3 cores
Expensify
2 cores
Foundation
2 cores
Gemini
2 cores
GoFundMe
3 cores
GoHenry
3 cores
Greenlight
3 cores
Kraken
3 cores
Ladder
3 cores
Lightyear
2 cores
Marcus by Goldman Sachs
2 cores
Monese
2 cores
N26
2 cores
Neo Financial
3 cores
Nutmeg
2 cores
OKX
2 cores
One
2 cores
OpenSea
2 cores
Oportun
6 cores
Plum
3 cores
Quicken
3 cores
Rarible
2 cores
Starling Bank
3 cores
Tangerine
3 cores
Tomorrow
3 cores
TradingView
2 cores
Truebill
2 cores
Uniswap
3 cores
Venmo
2 cores
Wave
6 cores
Wealthfront
3 cores
Wealthsimple
1 cor
Automotive
Ver tudo →Automotive and mobility brands, from luxury manufacturers to ride-sharing platforms. Their colors reflect speed, precision, and reliability.
Uber
Go anywhere
1 cor
Tesla
Accelerating the world's transition to sustainable energy
1 cor
BMW
The Ultimate Driving Machine
1 cor
Ferrari
We are the competition
1 cor
Mercedes-Benz
The best or nothing
1 cor
Lamborghini
1 cor
Waze
Outsmarting traffic, together
3 cores
Bird
2 cores
Bolt
3 cores
Grab
3 cores
Lime
2 cores
Shift
3 cores
Turo
3 cores
Retail
Ver tudo →Retail and e-commerce brands transforming how we shop. Bold, recognizable colors drive brand recall in competitive markets.
Ebay
Buy it. Sell it. Love it.
4 cores
IKEA
The wonderful everyday
2 cores
Walmart
Save money. Live better.
2 cores
Target
Expect more. Pay less.
1 cor
Etsy
Keep commerce human
2 cores
Best Buy
Let's talk about what's possible
2 cores
ASOS
2 cores
Birchbox
1 cor
Bonobos
1 cor
Commons
3 cores
Depop
1 cor
Dollar Shave Club
3 cores
Drop
3 cores
Fetch
3 cores
Fresha
2 cores
GOAT
1 cor
IPSY
3 cores
Jet
2 cores
LARQ
2 cores
Macy's
2 cores
Moda Operandi
3 cores
Peerspace
2 cores
Rakuten
3 cores
Redfin
1 cor
Rent the Runway
3 cores
StockX
2 cores
Thrive Market
3 cores
Vestiaire Collective
2 cores
Vinted
3 cores
Walgreens
2 cores
Warby Parker
5 cores
Whatnot
2 cores
Whop
2 cores
Wish
2 cores
ZIGZAG
2 cores
Sports
Ver tudo →Sports brands and athletic platforms celebrating movement and competition. High-energy colors reflect the excitement of sport.
Entertainment
Ver tudo →Media, streaming, and entertainment brands delivering content worldwide. Their palettes range from cinematic reds to editorial blacks.
Netflix
See what's next
1 cor
Disney
The happiest place on Earth
1 cor
HBO
It's not TV. It's HBO.
1 cor
Hulu
Come TV with us
2 cores
Pixar
1 cor
ESPN
The worldwide leader in sports
3 cores
NFL
3 cores
Medium
Where good ideas find you
2 cores
Premier League
3 cores
Bleacher Report
2 cores
Bloomberg
2 cores
BuzzFeed
3 cores
Co–Star
2 cores
Fable
9 cores
2 cores
HBO Max
2 cores
Imgur
2 cores
Jitter
2 cores
Lake
2 cores
Must
2 cores
Oku
1 cor
Plain
2 cores
2 cores
Quartz
3 cores
Rebel Girls
3 cores
Shazam
3 cores
South China Morning Post
3 cores
TechCrunch
3 cores
The Athletic
2 cores
The Guardian
2 cores
The New Yorker
3 cores
The New York Times
2 cores
The Wall Street Journal
2 cores
Tubi
3 cores
USA TODAY
2 cores
WAV
2 cores
Design
Ver tudo →Design tools, creative platforms, and agencies empowering creators. Vibrant, expressive palettes reflect the creative spirit.
Figma
Nothing great is made alone
4 cores
Adobe
Creativity for all
1 cor
Canva
Design anything. Publish anywhere.
1 cor
Dribbble
Where designers get inspired and hired
1 cor
Framer
Ship sites, fast
2 cores
Sketch
Design is not just what it looks like
3 cores
Artsy
3 cores
Behance
1 cor
Bento
2 cores
Clay
3 cores
Play
3 cores
Rive
2 cores
Runway
2 cores
Strut
3 cores
SuperHi
2 cores
VSCO
1 cor
Zeplin
3 cores
Health & Wellness
Ver tudo →Health, wellness, and fitness brands promoting better living. Calming greens, energetic oranges, and trustworthy blues define this space.
Fitbit
Find your fit
3 cores
Headspace
Be kind to your mind
6 cores
Peloton
Together we go far
3 cores
Aaptiv
3 cores
Ada
2 cores
AllTrails
2 cores
Any Distance
2 cores
Brightmind
3 cores
Calm
2 cores
ClassPass
2 cores
Endel
3 cores
Fitbod
2 cores
GoodRx
4 cores
Habitify
2 cores
HabitMinder
2 cores
Hims
1 cor
How We Feel
6 cores
Lifesum
3 cores
MacroFactor
2 cores
Moonly
3 cores
Noom
3 cores
Powder
3 cores
Sweatcoin
3 cores
Tiimo
2 cores
Ultrahuman
1 cor
WHOOP
2 cores
Wysa
3 cores
Zero
3 cores
Zocdoc
3 cores
Education
Ver tudo →Education and learning platforms making knowledge accessible. Friendly, approachable colors encourage learning and engagement.
Travel
Ver tudo →Travel, hospitality, and transportation brands connecting the world. Their colors evoke exploration, adventure, and comfort.
Booking.com
Booking.yeah!
3 cores
Tripadvisor
Know better. Book better. Go better.
3 cores
Expedia
Made to travel
2 cores
Citymapper
2 cores
Culture Trip
3 cores
Flighty
3 cores
Gametime
3 cores
GetYourGuide
2 cores
Going
3 cores
Hopper
4 cores
HotelTonight
3 cores
Kayak
1 cor
Klook
5 cores
Marriott Bonvoy
2 cores
OpenTable
2 cores
SeatGeek
2 cores
Singapore Airlines
2 cores
Skyscanner
2 cores
TickPick
2 cores
Trainline
3 cores
Transit
3 cores
Vrbo
2 cores
Cryptocurrency
Ver tudo →Official brand colors and visual identities of 60 major cryptocurrency and blockchain projects — from Bitcoin's iconic orange to Ethereum's diamond purple and Solana's vibrant violet gradient. All logos and color data sourced from crypto-logo.com, the definitive open database for cryptocurrency brand assets.
Bitcoin
3 cores
Ethereum
4 cores
Solana
3 cores
BNB
2 cores
Ripple (XRP)
2 cores
Tether
2 cores
USD Coin
2 cores
Cardano
2 cores
Chainlink
2 cores
Polygon
2 cores
Dogecoin
2 cores
Polkadot
2 cores
Avalanche
2 cores
Uniswap
3 cores
Toncoin
1 cor
Arbitrum
3 cores
TRON
2 cores
NEAR Protocol
1 cor
Shiba Inu
2 cores
Cosmos
3 cores
Optimism
2 cores
Aave
3 cores
Sui
1 cor
Litecoin
2 cores
Maker
2 cores
Monero
2 cores
Dai
2 cores
PEPE
1 cor
Compound
1 cor
Curve
1 cor
Filecoin
2 cores
Internet Computer
1 cor
PancakeSwap
1 cor
Tezos
2 cores
Decentraland
1 cor
dYdX
1 cor
Fantom
2 cores
The Sandbox
1 cor
Axie Infinity
1 cor
Floki
1 cor
Immutable
1 cor
OKB
1 cor
Synthetix
1 cor
Yearn Finance
1 cor
Zcash
1 cor
1inch
1 cor
ApeCoin
1 cor
Bonk
1 cor
Celo
1 cor
Cronos
1 cor
Dash
1 cor
SushiSwap
1 cor
Theta
1 cor
Enjin
1 cor
KuCoin Token
1 cor
LEO Token
1 cor
Huobi Token
1 cor
Oasis Network
1 cor
TrueUSD
1 cor
Gate Token
1 cor
All brand names, logos, and associated marks are trademarks of their respective owners. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is not affiliated with or endorsed by any brand listed here.