Hotjar Brand Colors
Vermilion
#FF3C00
HEX
#FF3C00
RGB
255, 60, 0
HSL
14,1°, 100,0%, 50,0%
202641
#202641
HEX
#202641
RGB
32, 38, 65
HSL
229,1°, 34,0%, 19,0%
324FBE
#324FBE
HEX
#324FBE
RGB
50, 79, 190
HSL
227,6°, 58,3%, 47,1%
Frequently Asked Questions
What are the official Hotjar brand colors?
Hotjar uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Hotjar brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like:
color: #HEX; or background-color: #HEX;.
Are these Hotjar colors official?
The color codes on this page are sourced from Hotjar's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Hotjar brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Hotjar brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Hotjar's brand guidelines.
What is the primary Hotjar color?
The primary Hotjar brand color is Vermilion (#FF3C00). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Hotjar colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Hotjar colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Hotjar rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Hotjar color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.