Cores de marca de Tinder
Tinder is the world's most popular dating app, pioneering swipe-based matchmaking to connect hundreds of millions of singles worldwide for dates, relationships, and social connections. Launched in 2012, it revolutionized online dating and became a global cultural phenomenon. Tinder's iconic gradient brand blending red and orange reflects passion, warmth, and the spark of new connections.
The official Tinder palette comprises three colors: Orange (#FF7158), Magenta (#FD2B7B), and Gray (#424242). Gray alone reaches the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text on a white background, measuring 10.05:1, while Orange sits lowest at 2.71:1.
Paleta de cores de Tinder
Tinder usa 3 cores oficiais na sua identidade de marca.
Orange
#FF7158
Magenta
#FD2B7B
Gray
#424242
Perguntas frequentes
What are the official Tinder brand colors?
How do I use Tinder brand colors in CSS?
color: #HEX; or background-color: #HEX;.
Are these Tinder colors official?
What color formats are available?
Can I use Tinder brand colors in my project?
What is the primary Tinder color?
How do I ensure color accuracy across devices?
Do Tinder colors meet accessibility standards?
How often are brand colors updated?
What other brands have similar colors?
Accessibility of the Tinder palette
Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.
Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste
Tinder and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Tinder.