Tripadvisor logo

Cores de marca de Tripadvisor

"Know better. Book better. Go better."

Tripadvisor is the world's largest travel guidance platform with over 1 billion reviews of hotels, restaurants, and attractions.

https://tripadvisor.com

Black (#000000) heads the official Tripadvisor palette, followed by White Linen (#FAF1ED) and Turquoise (#34E0A1). Measured against white, just one value satisfies the 4.5:1 minimum WCAG 2.1 SC 1.4.3 sets for normal-size text: Black, at 21:1, while White Linen sits lowest at 1.11:1.

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Paleta de cores de Tripadvisor

Tripadvisor usa 3 cores oficiais na sua identidade de marca.

Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0,0°, 0,0%, 0,0%
On white 21,0:1
On black 1,0:1
As text on white AAA

White Linen

#FAF1ED
HEX #FAF1ED
RGB 250, 241, 237
HSL 18,5°, 56,5%, 95,5%
On white 1,11:1
On black 18,87:1
As text on white Fail

Turquoise

#34E0A1
HEX #34E0A1
RGB 52, 224, 161
HSL 158,0°, 73,5%, 54,1%
On white 1,7:1
On black 12,32:1
As text on white Fail

Perguntas frequentes

What are the official Tripadvisor brand colors?
Tripadvisor usa 3 cores oficiais de marca na sua identidade visual. Cada cor nesta página inclui os valores exatos HEX, RGB e HSL para que possa reproduzi-los com precisão em qualquer ferramenta de design.
How do I use Tripadvisor brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Tripadvisor colors official?
The color codes on this page are sourced from Tripadvisor's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Tripadvisor brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Tripadvisor brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Tripadvisor's brand guidelines.
What is the primary Tripadvisor color?
The primary Tripadvisor brand color is Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Tripadvisor colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Tripadvisor colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Tripadvisor rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Tripadvisor color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Tripadvisor palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Verificador de contraste

Tripadvisor and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Tripadvisor.