Luma Brand Colors

Q: How do I use Luma brand colors in CSS?

Copy the HEX code and use it in CSS like: color: #HEX; or background-color: #HEX;

Q: Are these Luma colors official?

The color codes are sourced from Luma's publicly available brand guidelines, press kits, and official resources.

Q: What color formats are available?

Each color is shown in HEX, RGB, and HSL. Click a swatch for HSV, CMYK, and OKLCH values.

Q: Can I use Luma brand colors in my project?

Brand colors can be referenced for educational or editorial purposes. For commercial use implying endorsement, check Luma's brand guidelines.

Q: What is the primary Luma color?

The primary color is the first listed in the brand palette and is typically the most recognizable.

Q: How do I ensure color accuracy across devices?

HEX and RGB render consistently on screens. For print, convert to CMYK. Always proof on target devices.

Q: Do Luma colors meet accessibility standards?

Accessibility depends on color pairing. Each color page shows WCAG contrast ratios against white and black.

Q: How often are brand colors updated?

We periodically review and update brand color data when companies rebrand or publish new guidelines.

Q: What other brands have similar colors?

Click any color to see other brands using the same hex value. Browse all brands on the Brands page.

https://luma.com

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Shark

#333537

HEX #333537

RGB 51, 53, 55

HSL 210.0°, 3.8%, 20.8%

Anakiwa

#A9C9FF

HEX #A9C9FF

RGB 169, 201, 255

HSL 217.7°, 100.0%, 83.1%

Shakespeare

#53ADD2

HEX #53ADD2

RGB 83, 173, 210

HSL 197.5°, 58.5%, 57.5%

Frequently Asked Questions

What are the official Luma brand colors?

Luma uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.

How do I use Luma brand colors in CSS?

Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.

Are these Luma colors official?

The color codes on this page are sourced from Luma's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.

What color formats are available?

Each Luma brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.

Can I use Luma brand colors in my project?

Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Luma's brand guidelines.

What is the primary Luma color?

The primary Luma brand color is Shark (#333537). This is the first color listed in the brand palette and is typically the most recognizable.

How do I ensure color accuracy across devices?

HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.

Do Luma colors meet accessibility standards?

Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Luma colors together.

How often are brand colors updated?

We periodically review and update brand color data. If Luma rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.

What other brands have similar colors?

Click on any Luma color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.