NCS S 1070-G Pure Green

NCS S 1070-G (#009A44) is a highly saturated NCS pure green — one of the most chromatic greens in the NCS system at high chromaticness and moderate depth. This vivid, emerald-to-kelly green sits at the extreme of green perception and is used in sports team identities (particularly Celtic-heritage teams), environmental certifications, and fast-food branding for its visual impact.

Dark greens like forest and hunter green convey wealth, tradition, and prestige. They are associated with old money, ivy-league institutions, and deep woodland environments. These tones express stability and endurance, suggesting something that has stood the test of time.

Dark green excels in banking, insurance, and heritage brand identities where trust is paramount. It creates elegant, authoritative headers and navigation bars that feel established and dependable. Pair it with gold, cream, or light gray for a classic combination that signals reliability and quality.