Aaptiv logo

Aaptiv Brand Colors

Aaptiv is a digital fitness platform offering audio-guided workout classes across running, cycling, strength training, yoga, and more, delivered through a mobile app. It targets fitness enthusiasts who prefer audio coaching over video. Aaptiv's energetic red brand reflects the passion and drive it aims to inspire in its members.

https://aaptiv.com

Aaptiv's official palette spans blue, teal, and green: Blue Zodiac (#0C2745), Malibu (#5DD4FF), and Malachite (#14E25B). Against white only Blue Zodiac meets WCAG AA's 4.5:1 floor for body text, at 15.09:1, leaving the other two for fills, headline-size text, and non-text roles.

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Aaptiv Color Palette

Aaptiv uses 3 official colors in its brand identity.

Blue Zodiac

#0C2745
HEX #0C2745
RGB 12, 39, 69
HSL 211.6°, 70.4%, 15.9%
On white 15.09:1
On black 1.39:1
As text on white AAA

Malibu

#5DD4FF
HEX #5DD4FF
RGB 93, 212, 255
HSL 195.9°, 100.0%, 68.2%
On white 1.7:1
On black 12.33:1
As text on white Fail

Malachite

#14E25B
HEX #14E25B
RGB 20, 226, 91
HSL 140.7°, 83.7%, 48.2%
On white 1.74:1
On black 12.06:1
As text on white Fail

Frequently Asked Questions

What are the official Aaptiv brand colors?
Aaptiv uses 3 official brand colors in its visual identity. Each color on this page includes the exact HEX, RGB, and HSL values so you can reproduce them accurately in any design tool.
How do I use Aaptiv brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Aaptiv colors official?
The color codes on this page are sourced from Aaptiv's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Aaptiv brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Aaptiv brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Aaptiv's brand guidelines.
What is the primary Aaptiv color?
The primary Aaptiv brand color is Blue Zodiac (#0C2745). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Aaptiv colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Aaptiv colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Aaptiv rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Aaptiv color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Aaptiv palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · Contrast Checker

Aaptiv and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Aaptiv.